Great Photos are your Doorway to Marketing and Sales

"Cafe' Costa Rica" original acrylic canvas 20 x 20 (SOLD) (Prints available)

Many artists recommend not selling your original artwork. Once they are gone, they’re gone forever. Of course, with permission, you can use the buyer's name as a reference indicating where your painting resides.

I was painfully reminded of this when I sold two original paintings to someone in Minnesota. A few weeks later, Fine Art America (FAA) notified me that someone had ordered a gicleé off of one of the paintings, but the photograph on file was not good enough. Since we were not heading back to Minnesota until a few weeks later, I asked for more time. The buyer refused. Their purchase was for a gift. I lost the sale.

"Skudeneshavn Norway"  20 x 16 oil on canvas (SOLD) (prints available)

When we arrived in Minnesota, I had to call the owner of the original, schedule a visit, and then obtain the needed photo of the painting. I took another photo of the other painting they had purchased just in case. But what if they hadn't given their permission or were unable to accommodate my request?

Hard lesson learned. If you are fortunate enough to sell the original, be sure your photos of it are absolutely perfect. Make sure that your client understands you are going to sell prints from their painting. If they do not approve honor their request.

"Hibiscus Glory" 16 x 20 oil on canvas (SOLD)

I sold two other originals at an art show and regretted later that I had no copy for myself. They were two of my favorite paintings. I went back to FAA and ordered a wrapped canvas gicleé of each. I also wanted a closer look at what my customers were actually getting when they purchased a “wrapped canvas gicleé.”

I was well pleased. The colors were bold and beautiful. Most people think they are originals. The paintings are the size the customer has requested, 9 x 12, 20 x 18, etc. The wrapped portion is 1.5 inches and is black. On the wall, it gives the impression that the painting is framed. The only thing missing is the texture. If the gicleé was prepared by the artist locally, then texture could always be added to enhance the canvas. The cost to the buyer is significantly lower than purchasing an original painting.

Wrapped canvas Giclee' of Cafe' Costa Rica shown above

Since that sad experience of losing a sale because I couldn’t produce a quality photo in time, I work hard to be prepared. I upgraded my camera and make certain that I have adequate lighting. I save my photos online and organize them carefully into folders for paintings, drawings, illustrations, etc. Then when I want to upload them again, I can find them in seconds.

We live in a digital world. These same photos will be entered in online contests, uploaded to secondary web sites, and used on registration forms for other contests either locally or in magazines. They are the main promotion you have of your artwork. Before others see your paintings they will see a digital copy of your work. If your photo is imperfect in anyway, it will reflect on your work as a whole.

"Broken" original 11 x 14 mixed media canvas (SOLD) (Prints available)

I suggest taking a short class on photography so that what represents you is as good as it can get. Quality means everything. Images will be produced from your photo. Time is of the essence. The customer is always right and they may be impatient. Don’t lose a sale as I did because your camera isn’t good enough or your photo is flawed.

(Giclee' of "Broken" with black 1.5 inch wrapped canvas)

Natural Found Materials make Artwork Zing

I’m always amazed at the ingenuity of artists. When budgets are tight, they still manage to find a way to create art. A fantastic artist by the name of Mark Powell creates meaningful portrait drawings on old envelopes and photographed legal documents free for the taking.

Dropped palm fronds are the creative backdrop for another artist who turns them into fish, mermaids, and lion heads. The dried leaves become fins, swishy fish tails, or miens in her adept hands.

Linda, fell in love with “pine straw” and creates unusual baskets, wall hangings, and sculpture by twisting and weaving natural and stained strands together. The bottoms of some baskets are lined with bean pods from the Poinciana tree. Sturdy as leather, the pods add functionality to her pieces.

Collage artists create interesting textures and shapes by using natural materials in their designs. There are two ways to creatively capture these items on canvas: the first is to apply paint to the underside of the object and then press it on canvas or paper; and the second is to lay the objects (i.e. leaves, flowers, sticks) on the background and spray paint over it. When the items are removed, the shape of the items remains in outlined form and transparent color. This treatment makes an incredible under painting for portraits or abstract pieces.

Jewelry artists sometimes use natural materials like seeds, bark, and dried peelings in their designs; threading them together with crocheted strands. I purchased one of these lovely pieces; however, the only drawback is what I call “natural deterioration.” Some of the items crumble over time and shed on my clothing. The necklace itself still looks lovely, but my shirt or blouse ends up covered with pepper-like dust.

I once purchased a homemade pen for my son’s birthday. He’s a genuine environmentalist and a dedicated recycler. I thought he would enjoy the pen which was made of recycled wood from an old fence post. The finished wood had a wonderful grain and was polished to perfection. Other woods the artist used came from old barns, railroad ties, and demolished houses.

I’ve often admired the leaves and the fruit of a tree in our neighborhood, but have yet to identify it. The leaves look like that of the water oak, but the clusters of seed pods do not fit the description in my Audubon book.

When the pods burst open, they form a flower. At the center are red berries. If any of you can identify this tree, I’d really appreciate your feedback. Although the sidewalk below ends up covered with red berries and broken pods, I managed to collect a few before they were broken. The pod forms a flower when it opens and when left to dry, the petals become hard and woody. The tree is messy, but beautiful!

If you use natural materials in your artwork, please share it with us here. The greatest thing about having a blog is the ability to share and learn from others.

Learning is a Never-Ending Journey

You will never “arrive.” Get that thought out of your head. If you’re not learning, if you’re not growing and adding to your knowledge, you are backsliding.

Sure experience, and technique once mastered, gives you an edge. But if you don’t stay on top of current trends and a changing audience, you become stagnant.

Just ask an artist in their seventies or eighties. You can quickly become irrelevant if you fail to adapt to the changing world around you. Businesses rise and fall when a company fails to keep abreast of current trends and customer demographics. Skills weaken and change if they’re not being used. If you allow yourself to get rusty and out of shape, no amount of salesmanship can pull you from a neglectful slump.

Consider your vocation, your avocation or career as a lifetime endeavor. You never arrive because you’re always striving to become better. Your competition is not with other artists, but with yourself.

This dynamic creates enthusiasm, joy, and satisfaction. Nothing can compare with the feeling of mastering something new. Life is never dull because there’s always the next hurdle to overcome, the next goal to reach, and the excitement of reaching a new level of skill.

Achievers never quit. Their journey is a process not a destination. Discovering new layers of themselves brings them success automatically. Their goal is not fame, but self mastery. When all the elements of success are in place, recognition comes automatically.

Timing is another key. When opportunity strikes, the achiever will reach out and grab it. This is not the time for procrastination or self doubt. The golden ring doesn’t come around often. Be alert to opportunity when it comes. Don’t let fear keep you from reaching out. If you do, there may be no second chances.

The photos in this blog were taken in parts of Snellville and Hiawasee, Georgia.

Old Photographs – Instant Replay

My grandmother

I did a blog some time ago with this title: "Photographs -- Instant Replay" that included many old photos. To date, it is still my most popular blog, and people continue to find it on search engines. I decided to repeat that blog for those who remember and may enjoy reading it again.

The text was written following a tragic divorce and came to me as I sorted through old photographs. Enjoy!

Surrounded by old photographs, my past envelops me with a sudden rush of remembrance. Here we are family and friends captured in a brief, fleeting moment singled out from the countless hours, days, and weeks that make up our lives.

How happy we look smiling for the camera. How hopeful for the future as we pose here together, frozen for eternity in a fraction of a second and the flash of a camera. One click and an infinitesimal moment is recorded for posterity. Tomorrow’s pain and unfulfilled promises are unforeseen, unanticipated.

Photographs are given far more importance than they deserve. We use them to document our lives; perhaps even to define us. Then when relationships crumble and children move on into adulthood with their own lives and preoccupations, the frozen images smile back mocking the reality of what is now – what is today.

The life we once had -- was it dream or illusion? Who are these people smiling at us now – these people caught in a millisecond of time?

Photographs wear with age, their brightness fades and their corners become tattered and yellowed; but the images continue to smile at us as they did long ago when the shutter closed and captured one shared smile, one shared space, and one microcosmic second in a lifetime.

We have all changed since those first pictures were taken. We are older, and perhaps wiser. Photographs provide proof that we have lived, but they can never tell others who we really are. Photographs are, after all, only superficial shards of the life we leave behind.

Contest Winners Announced

The winner of my "With These Hands" Contest is the above photo, which I will title: "Love." My thanks to Christy for submitting the photo (the names and identies of the winners will be protected). Christy's adorable photo of her young daughter loving her favorite beau--daddy, has universal appeal. Christy will receive a print of the original painting, matted and ready for framing. Please keep in mind that the process of an oil painting requires a longer drying time. I will keep you posted via e-mail when the painting is completed.

There were two winners in the "Honorable Mention" category. These winners will receive a free greeting card of the original painting and a chance to have their photo used in the series at a later time. I will keep you posted. I will need mailing addresses of all winners!

First runner up goes to Glenna's grandson that I will title: "Learning."

Second runner up goes to Kelly for her submission that I will title:"Experience."


I want to thank everyone who participated in my contest. There were so many wonderful photos that I would like to paint them all! If I decide to paint your entry at a later date, I will let you know. The possibilities were endless! Your efforts are greatly appreciated.

If you have suggestions for future contests, please use the comments section. Your ideas and suggestions are always welcome! Thanks again.