Beetles and Bargains and Duds, Oh, My!

Drawing "Great Egret" pencil

You want to get a good deal – everyone does. You shop around, compare prices, and look for the best buy. If a larger project is needed, you get bids or estimates, at least you should. What you probably don’t do enough of is compare quality.

When I started my family, it was imperative that I save money and shop wisely. Being inexperienced, I sometimes chose an item based on its low price. I discovered sooner than later that my bargain wasn’t so great after all. In fact, it was a dud. Our family started calling these misbegotten finds “bδrgains.” I learned the hard way that you truly “get what you pay for.”

Your purchase may seem sweet at first, especially if you saved money. But if you want something to last, you can’t always take the cheapest product offered. Don’t get me wrong, there are quality items frequently on sale. These are the jewels floating on a sea of choices. When you find them, you should eagerly snatch them up if your budget allows.

"Cafe' Costa Rica"  12 x 12 acrylic on canvas (SOLD) prints and giclees available

On that same note, why do people expect quality artwork to sell cheaply? Yes, I’ve seen some beautiful canvases cranked out using spray paint and fingers; a sign that the artist is trying to produce something inexpensive so he can earn money quickly. Will the artwork surpass the buyer’s expectations? Will it last more than a lifetime? Maybe. Will the artist be able to sell enough “street art” to make a living? Debatable.

When we demean our artwork by pricing it alongside other bargain basement items, we reduce not only its current value, but its intrinsic worth. The education of the artist and his or her innate talent and acquired skills are belittled and undervalued; and once the price is set, it may be difficult to ask for more.

"Broken" mixed media on 11 x 14 canvas (SOLD) giclees and prints available

Just as there are graffiti artists who have tremendous talent and an obvious love for creating art. A street artist’s skill may be obvious to any passersby. People may watch and admire. They may be truly amazed at what they see. Some will see star potential and buy, but others will hesitate because of the lowly backdrop the artist has chosen for his demonstration.

In the same way that artwork presents best in a frame, the surroundings you choose to show off your wares may cast doubts on a potential buyer’s mind. Will they see a hidden gem in the midst of nearby muck and mire? Or will the asphalt and concrete be a turnoff?

Once I bought some soup beans on sale and eagerly took them home. I opened the first bag and washed the contents in a colander under running water. All of a sudden the beans came alive! Black beetles scurried to the surface trying to breathe. I was horrified. After examining the bags, I decided that several others contained these creepy crawly insects. I returned them all to the store where I’d purchased them. They gladly gave me my money back rather than allow the hideous bugs to escape.

Realtors have a saying: “It’s all about location – location!” The same is true for fine art. How you present your work says a lot about who you are and how you see yourself as an artist. Do you want to appear cheap or classy; as a professional or a novice? Image counts in dollars and cents.

(Coconut Point Art Gallery) -- Bonita Springs, FL

Cachet Ole’ – Have you got it?

I was watching CNBC’s “morning bell” while I had my first cup of coffee. They were discussing “Apple’s” slide and whether it was still a good investment. The answer was “yes,” because Steve Job’s and Apple have “cachet!”

In other words, Apple continues to have street cred; their past performance and standing ushered in a new era of distinct technology that still has clout even though Steve Job’s is no longer a part of the company.

Every business, every entrepreneur strives for that same kind of recognition. They compete and develop a style they hope will distinguish them from the rest. The familiar apple with the bite/(byte) out of it certainly became a memorable staple in our economy. But this was not Apple’s first logo.

According to the article “From the Evolution and History of the Apple Logo: “The original logo depicted Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”

“The multi-colored Apple logo was in use for 22 years before it was axed by Steve Jobs less than a year after his return to Apple in 1997. In its place was a new logo that did away with the colorful stripes and replaced it with a more modern monochromatic look that has taken on a variety of sizes and colors over the past few years. The overall shape of the logo, however, remains unchanged from its original inception 33 years ago.”

The plain monochrome logo was sophisticated and looked more classy than trendy on the laptops and I-pads. The new logo stuck and has been in use since 1998.

I use two of my most popular paintings as logos. Other artists have unusual signatures that are designs unto themselves which they use to sign their paintings. 

Recognition is a slow upward climb. Staying power, clout, and cachet are built over time and must be earned. 

Hail to the Art Council of Southwest Florida

(A folk scene with a vintage frame)

 For fifty years, the Art Council has been “the voice of Southwest Florida’s non-profit visual arts community, providing opportunities for education, exhibitions, demonstrations, and most recently an interactive website to all affiliated organizations’ artists.”

The Art Council is a Cooperative venture encompassing 18 affiliated organizations comprised of members from Lee, Collier, Charlotte, Hendry and Glades Counties with a combined membership of over 6,750 artists of which I am one.

Yesterday was my day for working at the gallery, located at Coconut Point in Estero, between Panera Bread and The World Market. Each displaying artist volunteers at least one day every other month to support the gallery in customer relations and retail sales.

When I walked into the gallery after having been away for several weeks, I was blown away. “What a classy looking gallery,” I said to myself. With over 125 artists represented, the wide variety of items, styles and types of art creates an amazingly eclectic and sophisticated display.

(bird made entirely of glazed ceramic)

The remarkable leadership is supported by board members from the various leagues represented, including qualified judges who jury in each new piece of artwork. The gallery represents top-notch artists and a magnificent array of choices for the buyer.

One couple who visited the gallery yesterday remarked: “Oh, how we wish we’d found you before we decorated our house.” Enthused and excited about what the gallery had to offer, they assured us they would be back!

One young woman, pulling a piece of luggage on wheels, was flying back to Canada in a few short hours. She rushed in to buy a polka-dotted fish made from a palm frond that she'd seen before and couldn’t get out of her mind. We helped her bubble-wrap the fish which she intended to take on the plane as “carry-on.”

Many gallery artists bring their following of clients with them which boosts sales and attendance. New artists are continually being discovered, and an awareness of art is reverberating through the surrounding communities.

If you haven’t visited the gallery, you should. If you winter in Florida or vacation here, make Coconut Point Southwest Florida Art gallery a “must see” on your agenda.

See additional paintings below. Here are links for questions or information:
www.acswf.org or / info@acswf.org

(A beautiful scene by Carol McCardle) Too high for a straight on photo.