Take the Plunge; Dive into Your Work and Believe in Yourself

I’m a slow learner. I have to hear something many times before it “clicks,” and I finally understand. I have to paint many mistakes before my eyes actually see the object I’m struggling to paint. Mastering the art of painting, at least for me, has been a long and arduous journey.

Perhaps it seems that way because we don’t see how other people struggle behind the scenes. All we see is the finished product. We don’t know how many hours it took to paint that masterpiece. We sometimes wonder at the asking price, thinking it may be a tad high. Rarely do we know the time and effort that went into the project.

"Sand Cranes at Twilight"  24x30 mixed media canvas

I’m currently preparing for a show and trying to determine the price to put on my own paintings. First, I must consider the commission charged by the gallery, additional charges for credit card use, etc.; the cost of framing and materials, the amount of time and effort. By the time I consider the demands of the marketplace, my time is almost negligible!

I’m wondering if the show is really worth my efforts, and yet without publicity and advertising we remain at a standstill. There is satisfaction in seeing one’s work posted in a gallery. There is joy in making sales, even though, in the beginning of an artist’s career, it isn’t much.

"Window on Pine Island" 16x20 oil on wrap canvas

I’ll be participating with hundreds of other artists in the Art Council of Southwest Florida at Coconut Point. The location is good. The people are fantastic. Part of the fun of working with different leagues and galleries is the joy of meeting new people and making lasting friendships

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Sure, I’ll give it a go. It’s all part of the adventure. You can’t just dip your toe in your profession or in the marketplace; eventually, you must take the plunge. Leaving your career to chance isn’t an option.

"Vikeholmen Lighthouse -- Skudeneshavn Norway" 16x20 acrylic

If you don’t give your dreams all you’ve got, you may as well hang them up to dry and let them wither on the vine of past regrets.

The Economy is getting better! Oh, Really?

Two more galleries in downtown Fort Myers are closing. The monthly Art Walk has been a huge success for shops and restaurants, but it has drawn more art admirers than buyers; a definite sign that the economy is still in a slump.

Some galleries are doing better than others. The ones located on the main thoroughfares adjacent to shops and restaurants are holding their own which indicates it’s all about location, location!

I personally have done better online than I’ve ever done in a show. The audience is larger and more widespread. When you’re in a booth on the street or a gallery, viewers and buyers must come to you. If the weather is bad your audience is limited. If you have a local fan base, you may get “sympathy” buyers who purchase a few cards or prints to butter up your ego, but token sales do not pay the rent.

My major sales have come either from commission or by contact from a buyer who has viewed my artwork online. I don’t have to haul my paintings to a site and worry about scratches or damage. I don’t have to set up a display. I don’t have to battle the wind, the heat or the rain. I’ve met some wonderful people who were looking for something specific and found me through their own personal search.

Don’t get me wrong. If the timing and location are right, I’ll battle the elements with the best of them. But if I had my druthers, I’d take selling online any day. Yes, there is something to be said for personal contact. When a buyer sees and talks with the artist before a purchase, it makes a personal connection that may lead to repeat sales and a friend. However, in our technological savvy world, emails and Skype can do the job just as well.

The most important part of any transaction comes in keeping your word and delivering what you promise. Promptness and follow through trumps the handshake of yesteryear and confirms your professionalism. Then as now, quality still holds the key to repeat business and devoted followers.