Good T.V. Commercials may Motivate and Teach Us

"Hibiscus Glory" commissioned 16 x 20 OIL on canvas SOLD

Today many T.V. commercials are far from boring. Spontaneous belly laughs result from watching people like us make complete fools out of themselves in order to sell product. Watching these commercials unfold is not necessarily a waste of time. There are lessons to be learned.

Good commercials have several traits in common. These same principles make any product or presentation better. Even artwork gains an interactive response through these techniques.

"Blending In" 16 x 20 Acrylic in Barn-wood Frame $300

·        Perfect execution: This goes without saying. But how many times do we hastily spew something out or slap on the paint without giving it our best? From the first brush stroke to the last, your purpose your vision must be perfectly clear, perfectly executed, perfectly understood.

(Photo from a contact in Uganda)

·        Timing and Flow: If a commercial is too long or it’s difficult to follow, we change the channel or turn away. If the music or dialogue catches us from the start and carries us easily to the end, they have us! Now apply that to your product or painting. Does your composition pull people in? Does it take the viewer on a journey through color, line and form? Do viewers want to stay and experience? Did you grab them from the start?

"Work in Progress"

·        Succinct: Gets right to the point. There’s no convolution or meandering; no vague or misrepresented “bunny trails” or side tracks. Of course, I have seen successful commercials that come in from the back door and then give you a surprise ending; but often they lose viewers before the final climax. Likewise, a product or painting should have a clear center of interest.  It should get right to the point and express its function and intention.

"Hey, Coconut Mon!" 14 x 18 mixed-media on canvas $500 (acrylic underpainting)

·        Clear Message: Commercials want to “wow” you into buying. They must motivate you quickly, clearly, and successfully. If the message is too subtle or hidden between the lines, it may be funny, but does it sell? If you’re left wondering who the sponsor was or what they were advertising, the commercial has failed. With a painting, the message or story must at least suggest that something has happened or is going to take place. Subject matter must at the very least stir emotion or provoke feelings of energy and excitement.

·        Purpose: Commercials want you to buy. Sometimes they only want you to remember their product name so you’ll at least give their brand a try. Repetition, songs, and humor do this in a powerful way. Does your product or artwork have a purpose other than to please yourself? Are viewers able to connect with your vision? Is your purpose simply self-expression or is it entertainment? Do you want your artistic expression to appeal to others on a higher level or are you satisfied with simply making a statement? Know thyself and your paintings will have a purpose.

·        Motivation: On what level does your product or painting relate to others? If you can answer that question, your painting will likely motivate someone to buy. The purpose of the preceding steps was geared toward motivation:  motivation to watch, motivation to enjoy, motivation to buy.

Looking at your artistic creations as products gives you a clear path to follow for success. After all, we can’t create in a vacuum, and unless we’re able to share our artistic vision with others, we are unfulfilled.

"Kelly's Rose" 12 x 16 OIL on Board $250 with white frame

Lesson Video – “How to Draw a Water Droplet
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Cyber-rattling – the Skeletal Remains of Abandoned Blogs

"Hey, Coconut, Mon!" 18x24 mixed-media on canvas

We’re all eager to start them. We want our own public space in the sun to share our personal trivia or our hopes and dreams. Millions of blogs attest to that fact. But what happens when the enthusiasm fades, a blogger moves to another space, or just leaves his or her audience hanging as weeks turn into months and months into years?

We have clogged search engines and the skeletal remains of countless blogs hanging in the pathways of cyberspace. I was amazed as I searched for viable art blogs how many of them have not been updated in months; some for more than three to five years!

Amongst the casualties were new mother blogs, created by first time mothers who wanted to share the miracle of birth and their amazing adventure into motherhood. Others wanted to share a wonderful vacation with humorous stories and full-color photos. But when the vacation excitement fizzled, the dazzle of motherhood wore off, so did the blog.

"Day Dreams" 9x12 oil on canvas (SOLD) Prints Available

Many blogs are started with good intentions, but they fail miserably when the blogger realizes there is no substance. There are no long-term goals. There was a beginning, but no ending. The blogger had no vision for the purpose of his or her blog or the discipline to finish it.

Clanking around this wasteland, I still found some good information, an interesting fact or two; but it required an investment of time to find that juicy fruit, that bright star among the scattered bones of defeat. Some bloggers move frequently from space to space, leaving their old blogs behind like bread crumbs to lead their followers back home. Some links failed, leading me on a wild goose chase. 

With all the apps and gizmos out there, I sometimes have difficulty uploading my own updates, especially in the evening hours. The large sites like Facebook and Twitter become unpredictable, and double tweets or failed tweets happen on occasion.

"Playing Dress-Up" 16x20 mixed media on canvas

Abandoned bytes and cyber debris join other waste materials in the heavens. Our Satellite Station over the years has dropped scraps and junk that still circles the globe endlessly polluting the atmosphere. Our oceans are filled with garbage and the ghostly remains of plastic bags. Japan’s Tsunami debris floats around the globe, butting up against foreign shores and introducing them to alien species.

Our “throw away” society continues to add to our mountain of debt and our growing landfill piles. Wouldn’t it be great if someone would find a way to clean up this wasted space or manufacture things that would last? If our economy is so bad, why do so many people throw thousands of pounds of food in the trash each year? Solutions not rhetoric is what we need. Suggestions anyone?

"With These Hands, Wonder" oil on 18x24 canvas

To All the Friends I’ve Known and Loved

Finished painting: "Hey, Coconut Mon!" -- 18x24 mixed media on canvas

Do you believe that there is only one right relationship, one perfect painting, one right way to live your life, one opportunity that when lost is gone forever? If you do, you’d better change your perspective. If there’s one thing I've learned it is this:  life is a struggle, and it can be downright grungy and gritty in the trenches. But if you hold on to your faith and your identity, it will get better.

 Once there were people in my life who scolded and criticized every word, every action until I didn’t know what to do to please them or to make them happy. These were the spear throwers, the dagger stabbers, the poison arrows of envy, and hatred. It’s impossible to feel loved when you’re constantly under attack, when the eyes that look at you are filled with disgust, loathing, or anger and soon you begin to hate yourself.

I've also learned that love doesn’t always last even though you want it to. Why? Because there are no perfect people. But just as you can love another child, even though your “quiver” or your house may be full; you can always find room in your heart for another child or for someone else.

"Broken" -- 11x14 mixed media on panel SOLD

I’m grateful for the people who have come in and out of my life. Even though the relationships were not perfect or even healthy, I learned something treasured from each of them. I not only learned things I didn’t know about myself, I learned fresh ideas and discovered new things that made me who I am today. I’m thankful for each friend and for each person who has ever touched my life, even in a small way.

Barbara Streisand sang: “People, people who need people are the luckiest people in the world.” For the first time in my life, I know exactly what she means. We not only need each other and depend on each other, we add something unique and special to everyone we meet and they to us.

 I treasure the friend who taught me about fire stations, and fire engines, and instilled in me a love for antique cars. I will never see another auto show or ride in a classic car without thinking of him. I treasure the friends who loved me for who I am. With them, I didn’t have to be self conscious. I didn’t have to walk on eggs, or be afraid of offending them anymore than they could offend me. Acceptance not approval is what makes us truly happy.

"A Joyful Heart" -- 9x12 Pastel

To hear someone laugh at my fractured jokes, or tolerate my irritating habits and still love me is a blessing. Feeling that you’re attractive and beautiful even without makeup – now that’s something! It's not what’s said, it’s the smile on the face and the glow of love in the eyes. When you are loved you know it deep down inside. You can tell when someone is genuinely pleased with you or not.

The friends and lovers who take us back when we’re quick tempered or sad reminds us of our frail humanity. Friends keep us humble, and bring us joy. Today, I’m thankful for all the friends I have known, and for those who will yet come into my life.

"Tansy's Pride" -- 9x12 Pastel