Friday, February 7, 2014

Catchy Tunes and Titles become the Springboard for Ideas

Father and daughter welcome new baby
Artists, Small business owners and entrepreneurs are getting hoarse trying to hawk their wares in an overcrowded marketplace. As they vie for attention, their petulance is showing up in ads, and in their names.
“Angry Orchard” is a new brand of apple juice “with a bite!” If that isn’t feisty and in your face, I don’t know what is? Let’s hope their bark is as good as their bite.
“Wild Dolphin” is a start up company that is capitalizing on the sugar and citrus products grown nearby to make rum. It’s a perfect fit. Tours and samples lure customers to taste and see if this isn’t the best rum made anywhere!
"Does this hat make me look fat?" 11 x 14 pencil drawing
“The Purple Dragon” capitalizes on Mahjongg lovers in the area who want to make new friends and play the game they love. Of course, Chinese Dragon’s, especially purple ones, create a fun environment where winning is not only based on skill, but the luck of the draw.
Names do make a difference. The title of a book certainly attracts attention. And yet fine artists seem reticent to name their paintings preferring that the viewer draw their own conclusions. The thinking is that the artist doesn’t want to influence a viewer’s perception or imagination. Whether this is a good practice or not is still being debated on social media.
Personally, I enjoy knowing what an artist has used as a title. I try to envision what he or she had in mind when they created the piece. Sometimes I see their vision and sometimes I don’t, but it doesn’t stop me from looking and wondering.
"I Stand on the Brink" 8 x 10 pencil drawing
I also enjoy letting my own fantasy run wild through the forms, shapes, and colors on a canvas. If done well, the painting will lead me through a labyrinth of contrast and values that are interesting and exciting. In my opinion, a title just gives the viewer a nudge and a head start.
Search engines find your blog titles much easier if they have some length and substance to them. Understanding “catch words” and trends can help bolster your topics. Words in headings that have fire, sex, red, wild, or sizzle seem to attract readers. Hit songs with fire in their title have become instant hits. However, overuse of any hot word or phrase becomes old and tired in a twinkling on the web.
It’s fun to create catchy titles. Sometimes the titles I create actually give me an idea for a future painting or a themed series. In your spare time write down those catchy titles and save them. See if they don’t become a springboard for creation.
"Guess Whoooo?" 8 x 10 pencil drawing