Holiday Art – Lucrative or too Competitive?

Many artists and crafters enjoy creating gifts and cards for each season or celebration. Although sales are high for retailers and wholesalers, the competition is keen. Commercial retailers that mass produce at low prices are difficult to compete with unless the artist can duplicate originals and print them in bulk.

I've experimented, but never been drawn to this arena. Our small local art league thought we had the nearby hospital gift shop locked up for our cards, but later discovered that we were dealing with a power hungry novice pretending to have authority which she didn't.

I had produced a shoe box filled with a variety of my own cards for that appointment. Later they sat in my closet and waited for the right time to sell. All that colored ink for the printer and money for inventory. I learned that it's not wise to spend money in advance of sales. More small businesses lose money by stocking too much inventory than through any other means.

I had a friend some years back who was an avid fire truck collector and admirer. He started selling framed photographs of old firetrucks and was doing a great business for a while.

Then his ego got the better of him and he started advertising in national magazines, taking out full-page ads to display his wares. He not only could not keep up with new demand, but he had spent his capital on advertising and had none left for product or inventory. The business quickly spiraled downward.

If your overhead and advertising costs are greater than your profit, you won't be able to dig yourself out of the hole you've made for yourself.

My husband and I decided to change out our kitchen chandelier, a Tiffany-like lamp that did not match our décor. I put the light fixture on Etsy after it had been weighed. What we hadn't anticipated is the size of the box required after the lamp was secured in bubble wrap to protect it from breakage.

The cost of mailing was almost equal to the cost we had charged for the lamp less $35. Of course, our time and the gas to and from the postal station was also not included. We shipped to our loyal customer and sucked up the rest. Lesson learned!

Some buyers may demean an artist's skill and time as they quibble over price and shipping. The hours devoted to learning a skill are dismissed and the professional expertise of the artist are belittled in an attempt to haggle over price.

Once an artist’s reputation and name are well known, they have reached a point where they can produce more in less time. But this doesn't make the cost go down. The cost of professionalism goes up when the artist's work is more in demand.

Whether you decide to focus on the seasons and holidays in an effort to grow your business or not, the most important element in considering to participate or not is to figure out what it costs you for materials and shipping, and what the competition is charging. 

Undercutting may get you a sale, but does it give you a profit? If you're pushing yourself into a box in order to make a sale, it may not be worth your efforts.

"Parasailing Roseate Spoonbill"

Old Home Week at the OK Corral

 Monday I delivered four paintings to the Art Council of Southwest Florida’s Coconut Point Gallery. It was like “old home week” as artist’s renewed their friendships and shared their latest artwork.

There was a twinge of hope and excitement in the air. It is “Season” in Southwest Florida. That means the return of the “snowbirds;” those tourists that return each year and add billions of dollars to Florida’s slumping economy.

A grand opening Friday night with a wine and cheese reception will kick off six months of opportunity and continuous showing for the artists. The location is even better than last year: between Panara Bread, hopping with activity, and the World Bazaar.

Each artist volunteers at least one day a month for retail sales. The best part is a new nook by the window where artists can paint during the down hours and attract curious passersby while catching up on projects.

Artists are an odd lot. There is an unexplained camaraderie that forms bonds, even though we’re all very different. Artists see the world differently. Our perceptions and thoughts are colored by this strange obsession we have with color, form, and texture.

When I was younger, I wondered why I was so fascinated by nature and by the turns and twists of the human form. This interest has led me first into freelance writing, and then into the art world. Portraits, though difficult, are one of my favorite things to paint; followed by animals and birds in particular.

The next few months will be a whirlwind of activity moving from gallery to gallery and getting to know other artists in the community. I wouldn’t want it any other way.

The world is a sometimes a frightening place. There are extremes and contradictions everywhere you look. Exquisite beauty contrasts with pain and ugliness. Violence occurs often in conjunction with bursts of kindness and gentleness. Deception and trickery abound, and the gullible, the innocent are often caught in this web of seduction which later becomes a prison of self-inflicted chains or victimized suffering.

The world we artists paint may be ugly, truthful and real, or it may depict the softer side of innocence and beauty. What we paint becomes our signature; our style. What we paint eventually defines us.