Holiday Art – Lucrative or too Competitive?

Many artists and crafters enjoy creating gifts and cards for each season or celebration. Although sales are high for retailers and wholesalers, the competition is keen. Commercial retailers that mass produce at low prices are difficult to compete with unless the artist can duplicate originals and print them in bulk.

I've experimented, but never been drawn to this arena. Our small local art league thought we had the nearby hospital gift shop locked up for our cards, but later discovered that we were dealing with a power hungry novice pretending to have authority which she didn't.

I had produced a shoe box filled with a variety of my own cards for that appointment. Later they sat in my closet and waited for the right time to sell. All that colored ink for the printer and money for inventory. I learned that it's not wise to spend money in advance of sales. More small businesses lose money by stocking too much inventory than through any other means.

I had a friend some years back who was an avid fire truck collector and admirer. He started selling framed photographs of old firetrucks and was doing a great business for a while.

Then his ego got the better of him and he started advertising in national magazines, taking out full-page ads to display his wares. He not only could not keep up with new demand, but he had spent his capital on advertising and had none left for product or inventory. The business quickly spiraled downward.

If your overhead and advertising costs are greater than your profit, you won't be able to dig yourself out of the hole you've made for yourself.

My husband and I decided to change out our kitchen chandelier, a Tiffany-like lamp that did not match our décor. I put the light fixture on Etsy after it had been weighed. What we hadn't anticipated is the size of the box required after the lamp was secured in bubble wrap to protect it from breakage.

The cost of mailing was almost equal to the cost we had charged for the lamp less $35. Of course, our time and the gas to and from the postal station was also not included. We shipped to our loyal customer and sucked up the rest. Lesson learned!

Some buyers may demean an artist's skill and time as they quibble over price and shipping. The hours devoted to learning a skill are dismissed and the professional expertise of the artist are belittled in an attempt to haggle over price.

Once an artist’s reputation and name are well known, they have reached a point where they can produce more in less time. But this doesn't make the cost go down. The cost of professionalism goes up when the artist's work is more in demand.

Whether you decide to focus on the seasons and holidays in an effort to grow your business or not, the most important element in considering to participate or not is to figure out what it costs you for materials and shipping, and what the competition is charging. 

Undercutting may get you a sale, but does it give you a profit? If you're pushing yourself into a box in order to make a sale, it may not be worth your efforts.

"Parasailing Roseate Spoonbill"

Christmas and Holidays Cement important Relationships

(My son and his family at Thanksgiving)

My dad wanted a boy when I was born. It became obvious when for Christmas one year, I opened my Santa present and there was a small green and yellow caterpillar tractor. My dad worked for Caterpillar in those days, and had purchased one of their models. I guess he had no one to give a tractor to except me. I was so disappointed, but tried not to show it. I had abandoned my dolls, and was confused by this “boy toy."

When the gift exchanges were opened, and there were no other presents under the tree, I was listless and forlorn. My mother reached inside the topmost branches of the Christmas tree. “Well, what's this?” she said pulling a small wrapped package from its hiding place. She read the inscription aloud: “Merry Christmas, to Carol from Santa.” My mouth must have dropped open as she handed me this wonderful surprise. 

My fingers flew as I tore the wrapping from the box. Inside was the wrist watch I had wanted. Although this strange Christmas started out badly, it finished on a high note. I had always been told that “good things come in small packages.” Now I believed it.

(A walk in the hills of Georgia)

Memories, whether good or bad, accumulated over time become the foundation that builds character and provides a springboard for who we become. Our preferences and choices come from these early beginnings. Like bits and pieces of energy, they mold and shape our personality; our likes and dislikes.

When people view a painting, they are drawn to a composite of colors and lines that relate to their experience and inner vision. No two people are the same. No two paintings are exactly alike. There are “vibes” that call out to us in a myriad of ways. Some people seek excitement and brashness. Others may be seeking recognition of something familiar. Still others may long for something hidden and long forgotten that reaches out and calls them back home.

(Work in Progress -- Peaches 'n Cream)

Whatever the reasons, pushing a painting on someone else in a triumph of salesmanship rarely brings contentment. Choosing artwork is much like choosing those intimate objects of our lives that are selected because of some secret wish or longing. The feeling is indescribable and personal. Sometimes we can’t  explain the reasons ourselves. We only know that we must have it because it already feels a part of us.

Personal, unforgettable and totally unexplainable. These are the reasons people make the choices they do. Sometimes we do things for the wrong reasons and regret it later. For whatever reasons we may buy, it is not always about the money nor the beauty. The bottom line may be simply filling a void.

As I’ve watched people, including myself, accumulate goods and services, I’ve come to the conclusion that we fill up the emptiness of our lives with things. Not a good reason for purchasing something.

As we approach the holiday season, try accumulating pleasant and joyful experiences that become fond memories. These may well fill up those empty spaces just as well and for less money.

Happy Helpers Ring in the Holidays (Success Tips for Team Leaders)

Non-profits and small businesses often depend on volunteers to “make the Season bright.” You may get a group of happy, good-hearted people who willingly and freely give of their time; but sometimes you end up with a bad apple or two. When that happens, it takes skill and patience in order to mend fences and hurt feelings

.

No one likes to be told that their work is deficient or that they are too slow, especially when they’re getting paid zilch! Appreciation and tact go a long way. It seems that in every group, there’s a “know it all;” a person who understands exactly “how things should be done” and when.

The leader (that’s you) must know how to keep that person on task and divert attention when necessary to keep things running smoothly. Encouraging cooperation, and making a tense atmosphere fun is all part of a team leader’s job description.

(Wolf in Sheep's Clothing)

When volunteers get hot under the collar and sharp words start flying, a wise leader knows when to insert himself or herself to stop trouble before it happens. Taking a busybody aside and thanking them for their insight can allay hurt feelings. When they sense that you’re aware of their keen observation skills, you can remind them that volunteers are here, not because they have to be, but because they want to serve. Their efforts should always be welcomed and acknowledged.

Many of us hire helpers during the busy holidays to get our projects out the door on time. These assistants may be friends, strangers, or family members who work for free. The same rules apply, perhaps even more so, when you’re close to the staff. A pleasant working atmosphere removes the tension between family members who are caught between rigid deadlines and their own hectic lives.

Put a group of people in a room, give them work to do, and there’s bound to be petty squabbles. In the beginning, allow people to work out their own rhythms and procedures. Insert yourself only if the “rage” level rises. Staying ahead of problems and anticipating needs requires tact and gut instinct. 

If you are prepared in advance by having your project organized and well defined, there will be fewer mistakes and less resentment. Having a happy and successful holiday depends entirely on what you bring to the table in the way of vision, preparation and leadership.

"Serena Shines" 11 x 14 Pastel matted and ready for framing

Rev Up those Engines --- ‘tis the Season!

"Kayla learning to feed herself"

If ever there were a good time to sell, it has to be from September through February. Each holiday trips quickly over the heels of another as the gift giving season draws near, and more product is sold during these few months than during the rest of the year put together.

I always tell myself I’m going to prepare early, and then I don’t. How do you get in the spirit of celebration six months in advance? Unemotional, logical retailers know the importance of stocking inventory for the seasonal rush. We should all take a tip from their play book!

Sometimes I allow competition to discourage me from creating Halloween, Thanksgiving and Christmas cards. I save my old cards from the previous year solely for ideas; but somehow, they never leave the drawer where they are stored.

(Chris and Lyla at Christmas)

I gloat over the online cards and kick myself for not following suit. Unfortunately, my passion-o-meter is running low. Without excitement for what you’re creating, the results usually fall flat.

I’m sure that the best remedy is to imagine and invent “while the iron is hot.” That means designing in your head while drinking hot cider or cutting fresh apples for a pie. The sights, smells and sounds of frivolity and fun just might be the edge you need.  You’ll stay ahead of the game and be ready for the upcoming season.

Then again, many people (like me) get depressed over the course of the holidays. The children are gone, the grand kids live far away in other parts of the country. I actually breathe a sigh of relief when the holidays are over. Give me routine and structure any day of the week. I’m fine with that. I’ve always been a workaholic. I thrive on stress and busyness.

I used to bake enormous batches of cookies and doughnuts and freeze them for giving away later to neighbors and friends. My creative drive was all used up in the process of making and baking. My own children helped frost the raised doughnuts I made. They loved dipping them in colored sprinkles, slivered almonds and coconut.

We made a gingerbread house together each year. The children placed small spiced gumdrops of red and green on the frosted roof and sprinkled red cinnamon candy on the white sugar snow. Their favorite part of the candy house was playing wrecking ball on the day after New Year’s. They smashed and devoured the crunchy pieces of frosted cookie until they were stuffed.

Traditions bind us to each other. They remind us of our humanity and sameness. Joy gives birth when we honor those sacred ceremonies and share them with others. If I could capture that special feeling in a box, I’d have a winner!

In the meantime, I’ll continue to grapple with my self-inflicted quandary and hope my muse doesn’t take a much-needed vacation.

The Holidays are not always Merry and Jolly

Christmas Lights and Gates within Gateway

The Holidays are difficult for many of us. My children happen to live in the far corners of the U.S. and I see them infrequently. Of course that makes me sad. I almost died one Christmas which was the precursor to a divorce that also clouds the holidays. But let me explain.

It was Christmas time. The freshly cut spruce we had purchased days before was decorated and waiting. My baking was complete; our freezer loaded with cookie trays for friends and casseroles for company and unexpected guests. I was on my last round of cleaning, adding the final spit and polish that “make the season bright.”

We wrap our palm trees in twinkle lights

Two things happened that day to add to the confusion: 1) I banged my wedding ring finger on a table and wondered if I'd broken it, and 2) I cleaned ever-so-efficiently behind the toilet bowl in our guest bathroom. At the time, a strong stinging sensation in my finger caused me to pull my sudsy hand back. It was the same finger I'd banged earlier. On my initial examination, the skin had been unmarred. Now the water-soaked skin had a slight abrasion or opening in the flesh.

I shrugged and finished my scrubbing. I was taking the kids to a holiday movie and put the events of the day out of my mind. Half-way through the movie, I was in a fit of agony. My finger felt like it was on fire, but its temperature was as cold as ice. What was going on? To make a very long story short, the continued pain sent me to three different hospitals over the course of the holiday weekend. A medic cut off my wedding ring as it cut into my flesh and restricted blood flow. An x-ray revealed there was no break. Puzzled, the nurse on duty sent me home and told me to soak my finger.

Love these tall graceful palms wrapped in lights!

At the next ER, I was feeling extremely ill. They asked if I'd been bitten by a spider, but I had no recall of such. On the surface, the finger didn't look that bad, nothing to warrant such pain. They sent me home with more instructions, none of which helped.

A third trip to another ER in the middle of the night proved as useless. While there, my whole body became immobile. I couldn't blink. I couldn't speak. I couldn't move one solitary muscle. I heard them say I had probably hyperventilated. It would pass. They sent me home. I was given no medication or antibiotic on any of these visits.

On Monday, I saw my own medical doctor. By this time a bright red streak ran from my finger to under my arm. My skin had a yellow cast, and my gums were purple. The doctor pronounced: "blood poisoning,” and asked again:” Are you sure you weren't bitten by an insect? " None that I could recall, I told him. When I mentioned the diagnosis of hyperventilation, he shook his head. "You were probably going into convulsion,” he said.

My ultimate favorite: a southern oak tree wrapped in lights. Spectacular!

I was placed in a private hospital room, and x-rays were ordered for my heart and lungs. The doctor had prescribed a complex antibiotic IV drip, but since the hospital was under staffed, they waited for my IV, wanting to avoid attaching it and then having to unhook me for x-rays and then having to start it up again. The IV was put off until after my x-rays; a six hour delay as it turned out.

Over the next few days, Gangrene set in my finger. A dermatologist was called in. He was the one that finally recognized my condition as the results of a brown recluse spider bite. He took one look at me, read my record, and said: "You should have been dead in 36 hours." It had been 72 hours before I received my first IV antibiotic drip. If they had known what it was from the beginning, they would have administered cortisone as well.

Moonshines -- Abstract mixed media on canvas (on my online gallery)

After my recovery, I analyzed the holiday puzzle. I remembered seeing tiny spiders in the toilet water during the holiday week and wondered how they got there? We later concluded there must have been a spider's nest behind the tank. So much for thorough cleaning! 

I never repaired my wedding ring or put it on after that. I looked upon it as a foreshadowing of what was to come. In spite of the good things that have happened to me since, whenever Christmas rolls around, I remember my near death experience, a separation and a divorce that became imminent one holiday long ago.

A Sandhill Crane in my neighborhood painted on black. Christmas Colors!

Are Holidays blurring together or am I just seeing Double?

"Kayla" enjoying her squash, surrounded by pumpkins.

I recently got an announcement for a Christmas project and I haven’t even planned for Halloween and Thanksgiving. Do you ever see your life just whizzing past; the constant hubbub of what to buy and when turning your calendar pages into an animated blur?

Of course, it’s necessary to plan ahead. But why can’t we ever just enjoy the moment. Writers and artists especially must work six months in advance; so must retail markets to stock their shelves and plan their staff far in advance of any sales.

September is “back to school” and the harvest season. Fall leaves and apples dot advertising pages. Halloween and Thanksgiving appear on the same shelves and eventually get crowded out by the upcoming Christmas Season.

"Americana" 16 x 20 acrylic on canvas in barn wood frame

But who am I to deny pleasure and profit to anyone? If I’m slow to get on board or always playing catch-up, I have only myself to blame. It does seem that we hurry from one event to another with little time to enjoy the moment.

When my boys were young, they spent every summer building a spook alley in our basement. They created crawl through tubes out of blankets and boxes. They placed dishes of slimy spaghetti in strategic places, and used flashlights to transfigure innocent faces into ghoulish creatures. What else they did is best left to the imagination.

I wasn’t small enough to crawl through their maize, but they were convinced that each year’s spook alley was better and scarier than the last. The Ring Leader of each year’s project was the “King of Creep,” my son, Sid. He had decorated his own bedroom with the remains of cicada shells pinned to his cork ceiling tiles; would that I could fall asleep under such crunchy canopy.

"Sand crane's Dreams" 18 x 24 mixed media on canvas

What is it about being scared and horrified that people love? I’m a wuss when it comes to horror films. I’d rather not see them. But when I was a child, I reveled with everyone else as mummies and zombies crept from under slime and out of caves to attack our heroes. We screamed with delight and shuddered with fear; the scarier the better.

Maybe it’s an age thing or the “feminization” of our culture. Today on Halloween we see cute little carved pumpkins with grins and missing teeth. Costumes, along with the usual array of goblins and witches, come in a range of harmless monsters like Shrek and Casper.

Of course, zombies have made a comeback. Zombie festivals are making waves throughout the country. Adults who felt deprived in their youth for having missed those early horror films are the first to don a costume and bloody make-up for the thrill of parading down the streets in hopes of scaring someone.

"Raccoons at Sunrise" 16 x 20 acrylic on canvas in barn wood frame

Now is the time to gather together your ideas for crude cards and pitiful paintings to celebrate the season. Black is in and pastels are out. The Season was originally devised to scare evil back into hell. It was called “All Saints Eve.” It was not a day to celebrate evil, but to put it back in its place.

If we’re lucky, perhaps we can make it a day and evening of harmless fun. When did the evil pranks begin, the putting of razor blades into apples, and the destruction of property and people? Keep your kids safe and enjoy the day. Use your art creatively to scare and frighten, but do it wisely and in good conscience.

Featured Artist:
Shijun Munns from Atlanta, Georgia. Here is a link to her post: https://www.facebook.com/artshijun   Followed by her painting: "Blue Boat in the Bay"

Is a change as good as a rest? Not if rest is what you really need.

My mother-in-law used to say: “A change is as good as a rest.” It might have been for her, but for me with my brood of six, sometimes change didn't cut it. What I needed big time was a rest from the numerous demands on my time and the physical demands of mothering, cooking, and cleaning.

People hate to admit it, but there are times when rest is just what the doctor ordered. So instead of involving ourselves in more activity and “busyness,” we need to relax and turn down the volume of our lives.

Meditation is almost a lost art. In today’s world we are seldom unplugged. Noise and confusion descends upon us from the moment we wake up until we go to bed at night. And sometimes the momentum keeps us awake when we should be asleep. Our minds never stop. The wheels keep turning and our nerves keep twitching long into the night.

That’s why vacations were invented. A real vacation should separate us from distraction, stress, and worry. 

Mini-vacations will do in a pinch. My husband and I went with friends to relax on the beach. We chose an isolated spot and sat for hours chatting, smelling the ocean air, watching wave after wave collapse on the sand.

When we returned that evening, I felt like I’d been on vacation. I was totally into the moment. I felt relaxed and revived.

The other day I suggested we attend a movie I’d wanted to see. As I told my husband: “I need to get out of myself.” There’s nothing like a good movie to pull you out of a funk.

Creative people are driven by their passions. And let’s face it that can be exhausting at best. If we don’t take a breather every now and then we’re in danger of burn out. Poor health can also affect stamina. If you want to work at peak performance, the first place to start is with your physical and spiritual health.

While it’s true that pain and sorrow may add meaning and purpose to your work, the reverse is equally true: vibrant health, self esteem and positive thinking give you the power and energy you need to be productive.

Balanced living and setting priorities is the only way to achieve happiness and success. If you are driven to succeed but you neglect your family or your health, the results will eventually stall your efforts. 

Pay attention to the signs. If your tail is dragging and your mind feels like it’s full of cotton, take some time off to relax, reassess, and refill your creative juices. When you come back you’ll feel recharged, refreshed, and changed. 

Halloween Fun may turn into Halloween Horror

 When my children were younger; we had a large, legal filing box filled with costumes. Each year new costumes were added after every holiday. There were Halloween costumes, wigs, noses, and masks; and there were school play costumes, patriotic costumes from neighborhood Fourth of July parades, and pilgrim’s costumes to celebrate our two son’s birthdays that fell during the Thanksgiving holiday.

This box grew more popular each year as the number of costumes grew. The neighborhood kids loved them as much as my own children. The costumes were used year round, even in the summer when the kids wanted to play “dress-up.” Photographs over the years have documented the fun they had.

Most of the costumes were homemade; and many of them were easy to make. We had Indian costumes complete with moccasins and feathers. Colonial costumes in red white and blue, and a British Beefeater complete with a fur-topped hat that was once worn when it was in style.

My favorite costume that every toddler in the family wore was an old white pillow case that draped over the child and fell to the ankles. Ears were tied with string to make floppy rabbit ears. A face was a round circle so the child’s face could smile through. A cotton tail was glued on the back in the appropriate spot.

This costume was harmless and funny back in the days when mom and dad took turns walking their children through friendly neighborhoods. I miss those days. Rarely do I see children in our neighborhood on Halloween. Most of them attend costume parties at their churches or schools, or the local shopping mall where store owners distribute candy. It’s a dangerous world we live in.

In today’s world, some of those imaginary goblins and monsters are real, preying on the innocent and unsuspecting. Every few weeks, a small child disappears from our neighborhoods, sometimes even plucked from their own beds while the family sleeps. We must find a way to stop this atrocity. Our children are not only the future of the world; they are our pride and joy. Each one is precious!

Evil is real. Satanic powers are real. If we are to protect the future and our children, we must find ways to eradicate evil, rather than celebrate it! 

Everyone loves being scared or pretending to be afraid of Horror shows and Haunted Houses. But does it really end there? Even here in Fort Myers there is a Zombie Festival this weekend where people dress up in gore, win prizes, and drag their half-dead bodies through the streets. Hundreds of people look forward to participating in it, but it’s not my “cup of tea.” I only hope the influence of that evening will not reap negative consequences.

Have a safe Halloween everyone.