Holiday Art – Lucrative or too Competitive?

Many artists and crafters enjoy creating gifts and cards for each season or celebration. Although sales are high for retailers and wholesalers, the competition is keen. Commercial retailers that mass produce at low prices are difficult to compete with unless the artist can duplicate originals and print them in bulk.

I've experimented, but never been drawn to this arena. Our small local art league thought we had the nearby hospital gift shop locked up for our cards, but later discovered that we were dealing with a power hungry novice pretending to have authority which she didn't.

I had produced a shoe box filled with a variety of my own cards for that appointment. Later they sat in my closet and waited for the right time to sell. All that colored ink for the printer and money for inventory. I learned that it's not wise to spend money in advance of sales. More small businesses lose money by stocking too much inventory than through any other means.

I had a friend some years back who was an avid fire truck collector and admirer. He started selling framed photographs of old firetrucks and was doing a great business for a while.

Then his ego got the better of him and he started advertising in national magazines, taking out full-page ads to display his wares. He not only could not keep up with new demand, but he had spent his capital on advertising and had none left for product or inventory. The business quickly spiraled downward.

If your overhead and advertising costs are greater than your profit, you won't be able to dig yourself out of the hole you've made for yourself.

My husband and I decided to change out our kitchen chandelier, a Tiffany-like lamp that did not match our décor. I put the light fixture on Etsy after it had been weighed. What we hadn't anticipated is the size of the box required after the lamp was secured in bubble wrap to protect it from breakage.

The cost of mailing was almost equal to the cost we had charged for the lamp less $35. Of course, our time and the gas to and from the postal station was also not included. We shipped to our loyal customer and sucked up the rest. Lesson learned!

Some buyers may demean an artist's skill and time as they quibble over price and shipping. The hours devoted to learning a skill are dismissed and the professional expertise of the artist are belittled in an attempt to haggle over price.

Once an artist’s reputation and name are well known, they have reached a point where they can produce more in less time. But this doesn't make the cost go down. The cost of professionalism goes up when the artist's work is more in demand.

Whether you decide to focus on the seasons and holidays in an effort to grow your business or not, the most important element in considering to participate or not is to figure out what it costs you for materials and shipping, and what the competition is charging. 

Undercutting may get you a sale, but does it give you a profit? If you're pushing yourself into a box in order to make a sale, it may not be worth your efforts.

"Parasailing Roseate Spoonbill"

The Waiting Game – don’t Discount Its Importance!

Waiting is frustrating. It’s boring. When nothing seems to be happening, our nerves frazzle with despair, doubt, and fear that our dreams will never be fulfilled.

Patience is a virtue. We’ve heard that most of our lives. Americans are not patient people. We want satisfaction now! If we don’t get what we want right away, we often turn to something else. We become distracted and we lose our focus.

Many of us throw in the towel too soon, long before our goals can be fulfilled. There’s something to be said for not only hanging on, but for being willing to do whatever it takes, including waiting for that brass ring to appear. When it does, will we be ready to grab hold of it and soar or will we be off somewhere sulking in forgetfulness?

Opportunity disguises itself in many forms. Sometimes she comes in a whisper. At other times she is coy and secretive. She flirts with our senses and flutters on the peripheral edges of awareness. If we’re not careful, we may miss her altogether. Opportunity rarely hits us over the head. We must seize her before she gets away.

That’s where patience comes in. If success depends on “being in the right place at the right time” then we need to wait for her there and continue to prime our pump so-to-speak. We need to keep our skills sharpened and our drive intact. We need to be ready to pounce when a winning break presents itself.

Entrepreneurs will tell you of the heartache and time invested in getting a business off the ground. If you watch Shark Tank at 8 p.m. EST on CNBC you’ll get to witness some people’s hopes come crashing down and others go on to gain partners and investments.

"Does this Hat make me Look Fat?"  11 x 14 pencil drawing

The major factor in failure is sometimes presenting an idea or a business model too soon. Impatient to show their babies and proud of their early achievements, they inflate the potential of the business without any proven success. Even before a patent has been issued they’re parading their wares as if they’ve already succeeded. 

Patience, scouting the territory, knowing the competition and proving that your business model works signals that you are ready for success. There’s no other way. If you try to shortchange this process and think that there’s some magic shortcut to fame and fortune, you may end up missing the golden opportunity that awaits those who are prepared.

"Dregs of Winter" charcoal drawing available in print

Stress Busters and Biz Builders

"Raccoons at Sunrise" 16 x 20 acrylic on canvas, framed

In the real world, stress is real. We battle traffic. We quarrel with a spouse or a teenager. We juggle schedules. We face deadlines, and we fight our own demons all at the same time. How do you keep all the balls in the air without losing your grip? How do you keep "The House that Jack Built" from tumbling down?

If I had "the" answer, we'd all be cured. The fact is that none of these outside forces are ever going to change. The only permanent change comes from within. For believers, faith in God gives them the determination and the strength to carry on. For some people, physical activity helps them let off steam. For others, various relaxation techniques can take the edge off.

"Wasatch Mountains" acrylic on rice paper, 8 x 10

As a child, I had my own special escape plan; a world of my own created in a wooded area not far from my house. I lived in Bremerton, Washington where the Hemlock and Cedar trees climbed like "Jack's Beanstalk" far into the heavens. My friends and I made our own "hide-out" hidden within the bushy undergrowth. We used leftover linoleum slabs for the floor and the rest was left to our imaginations.

In my mind, this glorious quiet place was a wondrous castle where anything was possible. I became brave and daring within its walls. I had super powers and super human strength. The older kids dared me to jump on the thick rope swing and sail across the deep gully to the other side. I sat on the twisted knot as they pulled the rope back, and back, and back again.

"Sand Crane Dreams" 24 x 18 acrylic on canvas

When they let go, I sailed into space. I was conquering new worlds on the brink of discovery. The wind whistled in my ears. The gully beneath was dark and forbidding, but I was unafraid. Clutching the rope, I felt an incredible sense of freedom. My mother came in time to see me leave the safety of the ledge. Her shouts and her fears diminished my fun, but the thrill lingered on long after I'd had my bottom spanked for taking such a risk.

What can I say? I've always been a risk taker. When fears engulf me, I return to that special place where I experienced freedom and clarity. I take myself there when I'm stuck in a rut or I need a kick in the pants to get creating again. Too much stress is a bad thing, but just enough keeps me on the edge of creating something wonderful!

To see Carol's special creations, go to:

http://carol-allen-anfinsen.artistwebsites.com  

"Fall in Apple Valley" 8 x 10 acrylic on rice paper

"Waste Not Want Not" Tip of the Day

Next time you damage a wonderful watercolor painting by creating a dark unremovable smudge or by blending a color that ends up looking like mud, don't throw it away! Take a small 4x6 or 8x10 mat and place it over different parts of your painting. Sometimes a beautiful mini-picture emerges. Cut it out and turn it into a print or a greeting card. If nothing else, tear your painting into strips and give the strips away at art shows as original book marks. People will be impressed, and everyone loves a free give-away! 

Acrylic and oil paintings can be treated in this same way by using online photo programs. Crop the good parts and turn them into prints or greeting cards. Don't let anything go to waste. If worse comes to worse, sand off and repaint an old canvas that didn't sell and start again.

Is a change as good as a rest? Not if rest is what you really need.

My mother-in-law used to say: “A change is as good as a rest.” It might have been for her, but for me with my brood of six, sometimes change didn't cut it. What I needed big time was a rest from the numerous demands on my time and the physical demands of mothering, cooking, and cleaning.

People hate to admit it, but there are times when rest is just what the doctor ordered. So instead of involving ourselves in more activity and “busyness,” we need to relax and turn down the volume of our lives.

Meditation is almost a lost art. In today’s world we are seldom unplugged. Noise and confusion descends upon us from the moment we wake up until we go to bed at night. And sometimes the momentum keeps us awake when we should be asleep. Our minds never stop. The wheels keep turning and our nerves keep twitching long into the night.

That’s why vacations were invented. A real vacation should separate us from distraction, stress, and worry. 

Mini-vacations will do in a pinch. My husband and I went with friends to relax on the beach. We chose an isolated spot and sat for hours chatting, smelling the ocean air, watching wave after wave collapse on the sand.

When we returned that evening, I felt like I’d been on vacation. I was totally into the moment. I felt relaxed and revived.

The other day I suggested we attend a movie I’d wanted to see. As I told my husband: “I need to get out of myself.” There’s nothing like a good movie to pull you out of a funk.

Creative people are driven by their passions. And let’s face it that can be exhausting at best. If we don’t take a breather every now and then we’re in danger of burn out. Poor health can also affect stamina. If you want to work at peak performance, the first place to start is with your physical and spiritual health.

While it’s true that pain and sorrow may add meaning and purpose to your work, the reverse is equally true: vibrant health, self esteem and positive thinking give you the power and energy you need to be productive.

Balanced living and setting priorities is the only way to achieve happiness and success. If you are driven to succeed but you neglect your family or your health, the results will eventually stall your efforts. 

Pay attention to the signs. If your tail is dragging and your mind feels like it’s full of cotton, take some time off to relax, reassess, and refill your creative juices. When you come back you’ll feel recharged, refreshed, and changed. 

Don’t Promise What You Cannot Deliver

If you’re in business, and art is a business, you must stand by your product, your word, and your promise.

A neighbor was interested in having a dog portrait done of her Schnauzer. Some years ago, she had sent a photo of her dog and the cost for a 9x12 painting to a T.V. artist. His prices were right, the timing was right, but the artist was clearly immature and unprofessional.

She waited, and waited. When she did not hear back, she called the station. Turns out, the artist had received so many orders, he felt overwhelmed. Rather than focusing on getting the job done, he chose to take the money and run. What could have been a profitable and successful endeavor, turned out to be a failure and a loss for everyone.

The artist became a criminal because he cheated his customers and failed to return their money. Building a profitable business requires integrity, follow through, and honesty with your customers. Giving back more than you give is sometimes necessary

.My husband recently transferred a family heirloom to his oldest son, who carries his name as a Jr. A wood carving done in the 1800’s by his great great Norwegian grandfather was passed on from father to son, father to son, and now to my husband’s son. The wood carving is titled “David’s Anointing.”

The family has a history of serving in the ministry. Wherever they have lived, they have enriched the community by starting churches, ministering to the poor and needy, passing out Gideon Bibles, and serving in community outreach programs. This carving illustrates a rich heritage of faith.

When my husband received the carving from his father, he promised it to his oldest son when his children were grown. A bout with cancer gave my husband a sense of urgency in keeping this promise. The carving will be passed on to a grandson by the same name when he is older. 

What a rich family history and treasure this great great grandfather has provided for his family.

Promises are important. When we accept a commission or a project, we should seek to fulfill it. Customer satisfaction should be uppermost in our minds. We should go beyond what is expected and offer our customers some additional incentives for buying from us; free cards, a copy of preliminary sketches of the painting, or other gifts of appreciation.

There are enough scammers in the world and plenty of illegitimate businesses. Don’t be one of them!