Great Photos are your Doorway to Marketing and Sales

"Cafe' Costa Rica" original acrylic canvas 20 x 20 (SOLD) (Prints available)

Many artists recommend not selling your original artwork. Once they are gone, they’re gone forever. Of course, with permission, you can use the buyer's name as a reference indicating where your painting resides.

I was painfully reminded of this when I sold two original paintings to someone in Minnesota. A few weeks later, Fine Art America (FAA) notified me that someone had ordered a gicleé off of one of the paintings, but the photograph on file was not good enough. Since we were not heading back to Minnesota until a few weeks later, I asked for more time. The buyer refused. Their purchase was for a gift. I lost the sale.

"Skudeneshavn Norway"  20 x 16 oil on canvas (SOLD) (prints available)

When we arrived in Minnesota, I had to call the owner of the original, schedule a visit, and then obtain the needed photo of the painting. I took another photo of the other painting they had purchased just in case. But what if they hadn't given their permission or were unable to accommodate my request?

Hard lesson learned. If you are fortunate enough to sell the original, be sure your photos of it are absolutely perfect. Make sure that your client understands you are going to sell prints from their painting. If they do not approve honor their request.

"Hibiscus Glory" 16 x 20 oil on canvas (SOLD)

I sold two other originals at an art show and regretted later that I had no copy for myself. They were two of my favorite paintings. I went back to FAA and ordered a wrapped canvas gicleé of each. I also wanted a closer look at what my customers were actually getting when they purchased a “wrapped canvas gicleé.”

I was well pleased. The colors were bold and beautiful. Most people think they are originals. The paintings are the size the customer has requested, 9 x 12, 20 x 18, etc. The wrapped portion is 1.5 inches and is black. On the wall, it gives the impression that the painting is framed. The only thing missing is the texture. If the gicleé was prepared by the artist locally, then texture could always be added to enhance the canvas. The cost to the buyer is significantly lower than purchasing an original painting.

Wrapped canvas Giclee' of Cafe' Costa Rica shown above

Since that sad experience of losing a sale because I couldn’t produce a quality photo in time, I work hard to be prepared. I upgraded my camera and make certain that I have adequate lighting. I save my photos online and organize them carefully into folders for paintings, drawings, illustrations, etc. Then when I want to upload them again, I can find them in seconds.

We live in a digital world. These same photos will be entered in online contests, uploaded to secondary web sites, and used on registration forms for other contests either locally or in magazines. They are the main promotion you have of your artwork. Before others see your paintings they will see a digital copy of your work. If your photo is imperfect in anyway, it will reflect on your work as a whole.

"Broken" original 11 x 14 mixed media canvas (SOLD) (Prints available)

I suggest taking a short class on photography so that what represents you is as good as it can get. Quality means everything. Images will be produced from your photo. Time is of the essence. The customer is always right and they may be impatient. Don’t lose a sale as I did because your camera isn’t good enough or your photo is flawed.

(Giclee' of "Broken" with black 1.5 inch wrapped canvas)

Retail is not my bag; Painting Gets my Groove on!

I’ve admitted many times that I’m “technically challenged.” Unlike my younger sister who can wire and change an outlet switch, fix a toaster and repair a toilet; I’m a complete idiot when faced with anything that requires a screwdriver, a key, pliers, or a drill.

No wonder I faced with trepidation my first day as a volunteer at the Southwest Florida Artists Co-operative; temporarily located on Fashion Drive at Coconut Point. Of course, I was depending upon my co-worker to take care of anything major. Joan was a pro. She worked there at least once a month. She would have the store open and ready when I arrived. Not!

Traffic obstacles made her almost an hour late; I had opened and greeted three customers before she arrived and not without some grief and hair pulling. First off the power box was locked, or so I thought. The teaching demo a few days ago indicated that it would be open.

I misread the instruction sheet, and interpreted “the back wall” to mean literally the back wall, not the back wall of the utility room so I set off the security alarm in the dark, mistaking it for the Muzak box. Mall Security rescued me from my stupidity and set things straight before any customers arrived. 

When Joan finally set foot on the premises, I don’t think she found my escapades the least bit amusing.

It was a very long day what with only 27 people coming in and out. The curious artists and novices searching for ideas sparked lengthy stays and conversation. Two customers came in and out to avoid a spontaneous cloud burst. Boring!

We took turns going for lunch, and wouldn’t you know when Joan was gone, I spilled part of my soup over the counter when I jumped up to greet three customers. Luckily the tax sheet was covered in plastic. I was wishing I could hide my humiliation and frustration as I mopped up the mess.  In spite of that, I sold a ceramic plaque of Fort Myers beach and managed to write up the cash sale.

"Raccoons at Sunrise" -- acrylic on 16x20 canvas

The best part of the day involved a newlywed couple from Canada (I could tell by the glow on their cheeks) who bought a gift for the host parents and a lovely necklace for the bubbly wife.

They were also interested in one of my paintings and took my business card when I told them they could order prints online. When I closed up for the day, I breathed a sigh of relief as I headed out into traffic.

I’m in between paintings right now, but I’ll have something new for you shortly. We’re dealing with some family medical issues that require time and attention.

"Star Billing" -- 14x18 mixed media on canvas

I’m also repainting some canvases that I wasn’t overly pleased with. I’m going to see if I can salvage the time and materials and turn them into something wonderful Stay tuned!