Great Photos are your Doorway to Marketing and Sales

"Cafe' Costa Rica" original acrylic canvas 20 x 20 (SOLD) (Prints available)

Many artists recommend not selling your original artwork. Once they are gone, they’re gone forever. Of course, with permission, you can use the buyer's name as a reference indicating where your painting resides.

I was painfully reminded of this when I sold two original paintings to someone in Minnesota. A few weeks later, Fine Art America (FAA) notified me that someone had ordered a gicleé off of one of the paintings, but the photograph on file was not good enough. Since we were not heading back to Minnesota until a few weeks later, I asked for more time. The buyer refused. Their purchase was for a gift. I lost the sale.

"Skudeneshavn Norway"  20 x 16 oil on canvas (SOLD) (prints available)

When we arrived in Minnesota, I had to call the owner of the original, schedule a visit, and then obtain the needed photo of the painting. I took another photo of the other painting they had purchased just in case. But what if they hadn't given their permission or were unable to accommodate my request?

Hard lesson learned. If you are fortunate enough to sell the original, be sure your photos of it are absolutely perfect. Make sure that your client understands you are going to sell prints from their painting. If they do not approve honor their request.

"Hibiscus Glory" 16 x 20 oil on canvas (SOLD)

I sold two other originals at an art show and regretted later that I had no copy for myself. They were two of my favorite paintings. I went back to FAA and ordered a wrapped canvas gicleé of each. I also wanted a closer look at what my customers were actually getting when they purchased a “wrapped canvas gicleé.”

I was well pleased. The colors were bold and beautiful. Most people think they are originals. The paintings are the size the customer has requested, 9 x 12, 20 x 18, etc. The wrapped portion is 1.5 inches and is black. On the wall, it gives the impression that the painting is framed. The only thing missing is the texture. If the gicleé was prepared by the artist locally, then texture could always be added to enhance the canvas. The cost to the buyer is significantly lower than purchasing an original painting.

Wrapped canvas Giclee' of Cafe' Costa Rica shown above

Since that sad experience of losing a sale because I couldn’t produce a quality photo in time, I work hard to be prepared. I upgraded my camera and make certain that I have adequate lighting. I save my photos online and organize them carefully into folders for paintings, drawings, illustrations, etc. Then when I want to upload them again, I can find them in seconds.

We live in a digital world. These same photos will be entered in online contests, uploaded to secondary web sites, and used on registration forms for other contests either locally or in magazines. They are the main promotion you have of your artwork. Before others see your paintings they will see a digital copy of your work. If your photo is imperfect in anyway, it will reflect on your work as a whole.

"Broken" original 11 x 14 mixed media canvas (SOLD) (Prints available)

I suggest taking a short class on photography so that what represents you is as good as it can get. Quality means everything. Images will be produced from your photo. Time is of the essence. The customer is always right and they may be impatient. Don’t lose a sale as I did because your camera isn’t good enough or your photo is flawed.

(Giclee' of "Broken" with black 1.5 inch wrapped canvas)

Owlish Eyes make Smart Girls Look Chic

(I've been wearing glasses for about three years now. Before that, I wore contact lenses)

It wasn’t that long ago that people said “men never make passes at girl’s who wear glasses.” Pity the girl who believed that saying because her self-esteem was sure to plunge.

Now career women everywhere wear glasses whether they need them or not. Glasses give the impression that #1 (moi) is ready to be promoted! Wearing spectacles makes a girl look serious and hard working. Glasses are trendy and classy. Magnifiers like “Foster Grants” add a fashion flare; the more pairs the better.

In spite of the availability of laser surgery or lens implants, more people are wearing glasses than ever before. When I got my first pair as a child, I was mortified. I’d already been sitting in the front desk at school. Now what would they think when I walked in with a pair of these?

For awhile I got the usual “four-eyes” and “nerd” comments all of which I’d dreaded and expected; but hey, for once in my life I could see! 

I remember how clear the mountains looked. I could even see sagebrush! The clarity of my new world was breathtaking. I couldn’t believe what I’d been missing.

Still I felt ugly and self conscious. To make matters worse, the boy I loved had fallen for a girl without glasses; one that was athletic and well coordinated. I felt clumsy and awkward. In those days, my feet grew faster than the rest of me. I was called skinny, and big foot -- now this?

During the summer I worked in the fields for money like all farm kids did in my community. After picking beans all morning in the hot sun, we gathered around for lunch in the cool shade of -- you guessed it, beans. One of the older boys threw me a smile and said “You have beautiful eyes.”

I couldn’t believe my ears. “How can he see my eyes when I’m wearing glasses?” I wondered.

Instead of saying thank you, I ducked my head in embarrassment and wished I could swivel like a corkscrew through the earth. I still remember his compliment even today. Whenever I feel insecure or unworthy, I reel in his comment and savor it once again.

(My first ever portrait when my Dad was a younger man.)

Painting or drawing glasses is fun. It adds another dimension to a person’s personality. One of my very first portraits, a simple sketch of my father, shows him wearing glasses. Some artists prefer to show the person without glasses. But if that’s how most people are used to seeing that individual, you’d better know how to draw glasses realistically.

The following YouTube video is the best I’ve seen for how this should be done. It’s also in one of my favorite mediums: pastel. Expertly drawn by “Agnes” this short video is a treat to watch. When it’s over try adding glasses to your next portrait; go on, give it a shot!  

Cut Yourself Loose -- Every which Way but Down

You’ve heard it before, and I’ll say it again: success is all about networking, networking, networking! The necessity of connecting the seller with the buyer and the advertiser with the consumer goes without saying. Plus your product must be available in as many different locations as possible.

I have an account on Zazzle where I’ve sold several small items and T-shirts from some of my drawings. The earnings are small, but it is gratifying to know that my cartoon characters are used and enjoyed.

Placing your artwork in several venues is not only smart, it’s vital to get your name out there. Making connections with as many people as possible is the only way to move your career along. I show on Etsy, Red Bubble, Fine Art America, and have two more sites in the works in addition to my blog.

Explore different sites, and place your articles and images where you get the most bang for your buck. I find the most difficult part is finding the time to paint or draw each day. Marketing takes a big hunk out of my week, and I’m sure out of yours, too. Without marketing, there are no sales, no exposure.

Like most artists, I have more ideas than I can ever paint. Storage is another problem: how and where to store your canvases and artwork so they are protected from the elements and from close proximity with other images. I’d love to hear your ideas!

 One solution is to have as many of your paintings in galleries and shows as possible. I keep a record of where each image is placed, its cost, and how long the painting will be at that location. Sometimes a venue may be long, such as a placement at a company or a restaurant. At other times, the venue is limited to one month. Keeping your artwork visible and active is essential if you want sales and exposure.

Membership in more than one Art League or with charitable organizations that use art to raise money provides more opportunity for visibility. I got an email a few days ago from one such gallery sponsoring a “membership show” in the coming month. Never let an opportunity slip from your grasp; work harder and smarter in order to have enough artwork in your inventory to participate.

The Exciting Array of Paper, Tablets, and New Grounds

Over lunch, a friend was telling me about her son-in-law “who never worked.” She said this tongue-in-cheek, followed by “he’s an entrepreneur – an inventor; he created transfer paper for T-shirts and such.”

That got me thinking about all the innovative art papers, tablets and grounds available to artists today. I’m currently doing my own exploration and enjoying the possibilities. Recently, I tried some “waterslide decal paper for inkjet printers.” The decals can be applied to glass, china, pottery and wood.

I repainted an old candle base to match the color of a bathroom mirror. After sizing and printing out an original drawing on the decal paper, I allowed the inkjet image to dry overnight. I then soaked the decal paper in water to loosen the decal and placed it on the tray.

Over the next few hours, I continued to use my fingers and a brayer to push the bubbles out. When the image was dry, I used an acrylic medium gel to provide adhesion and a protective cover. I did this three times, allowing the medium to dry between applications. What a fun way to display art in a variety of ways.

Today my works-in-progress include the first under painting of my owl in acrylic. I’m also working on a flyer for a church organization for Christmas. The words will be overlaid digitally in the negative spaces.

Featured Artist:
Stan Prokopenko who has some amazing tutorials on YouTube. If you think you can’t do portraits; think again. Stan makes it look easy! You’ll be amazed with the results of your own first attempts. His simple, direct and graphic teaching video “How to draw the Head from any angle” will make drawing and painting portraits a snap! Stan has additional follow-up videos worthy of any formal class instruction.

http://youtu.be/1EPNYWeEf1U

Mind over Matter – Imagination is at the Heart of it!

"Shimmy Shake" 11x14 mixed media

I’m working on some illustrations. Aside from the story line, I’m creating purely from imagination. The more I create, the better it gets! The secret is to see clearly an image of what you want to paint or draw. In this way, an artist breathes life into a painting by creating real characters that seem almost alive.

There is great freedom in creating this way. Sometimes I need a model or a photo to see how an elbow or a knee looks when it’s bent at a certain angle. Or I may want to capture a frown or a surprised face and verify how that emotion shapes the human face. Are there wrinkles around the eyes? Does the mouth form an “o” shape?

"Moonshines" 18x24 mixed media

My imagination seems to be working overtime these days. I’m seeing faces and forms on our bathroom floor caused by water marks and the path of the sunlight as the day progresses. I try to draw these faces quickly before they get away.

Having a sketch book at hand when you’re not at your work station makes the job easier. As a writer, I learned to carry a moleskin notebook with me wherever I went. I’m still a note taker jotting down my first impressions of a subject. My descriptions later turn into drawings.

"Lucky Lady" 11x14 mixed media

The most important treasure an artist has is his imagination. It is a living and breathing thing that needs to be nurtured, coaxed, and used in order to thrive. By doodling a little each day, your imagination can be teased and coddled into being creating artwork or characters that may be fleshed out into something more substantial.

Many abstract paintings have faces, images, and forms tucked away in places that bring an intense interaction with the viewer. These images may be from collages or strictly from imagination. They bring a human element into the work that becomes personal and intimate.

"Release" 24x30 mixed media

 

The more you use your imagination, the freer your brushwork will become. Loose brush strokes add energy and vitality to an otherwise static painting. By learning to visualize your subject matter, you’ll be able to create something truly original.

Even a painting done from a photograph can take on a life of its own when you allow your mind to run wild and your heart full control over your paint brush.

(The above pictures are part of a two-page spread in my children's book: "Inez Ibis Flies Again")

The book is about how to deal with a disability and moving into self acceptance:

"I know a place where heron feed," she offered, encouraged by Will's thoughtfulness. "Would you like to go?"

"I'm there," Will said as he lifted his wings against the twilight.

Inez forgot all about her leg as she made ready to fly. She didn't notice the limping and the hopping before take off. She was beyond happy, and Will was her friend.