Great Photos are your Doorway to Marketing and Sales

"Cafe' Costa Rica" original acrylic canvas 20 x 20 (SOLD) (Prints available)

Many artists recommend not selling your original artwork. Once they are gone, they’re gone forever. Of course, with permission, you can use the buyer's name as a reference indicating where your painting resides.

I was painfully reminded of this when I sold two original paintings to someone in Minnesota. A few weeks later, Fine Art America (FAA) notified me that someone had ordered a gicleé off of one of the paintings, but the photograph on file was not good enough. Since we were not heading back to Minnesota until a few weeks later, I asked for more time. The buyer refused. Their purchase was for a gift. I lost the sale.

"Skudeneshavn Norway"  20 x 16 oil on canvas (SOLD) (prints available)

When we arrived in Minnesota, I had to call the owner of the original, schedule a visit, and then obtain the needed photo of the painting. I took another photo of the other painting they had purchased just in case. But what if they hadn't given their permission or were unable to accommodate my request?

Hard lesson learned. If you are fortunate enough to sell the original, be sure your photos of it are absolutely perfect. Make sure that your client understands you are going to sell prints from their painting. If they do not approve honor their request.

"Hibiscus Glory" 16 x 20 oil on canvas (SOLD)

I sold two other originals at an art show and regretted later that I had no copy for myself. They were two of my favorite paintings. I went back to FAA and ordered a wrapped canvas gicleé of each. I also wanted a closer look at what my customers were actually getting when they purchased a “wrapped canvas gicleé.”

I was well pleased. The colors were bold and beautiful. Most people think they are originals. The paintings are the size the customer has requested, 9 x 12, 20 x 18, etc. The wrapped portion is 1.5 inches and is black. On the wall, it gives the impression that the painting is framed. The only thing missing is the texture. If the gicleé was prepared by the artist locally, then texture could always be added to enhance the canvas. The cost to the buyer is significantly lower than purchasing an original painting.

Wrapped canvas Giclee' of Cafe' Costa Rica shown above

Since that sad experience of losing a sale because I couldn’t produce a quality photo in time, I work hard to be prepared. I upgraded my camera and make certain that I have adequate lighting. I save my photos online and organize them carefully into folders for paintings, drawings, illustrations, etc. Then when I want to upload them again, I can find them in seconds.

We live in a digital world. These same photos will be entered in online contests, uploaded to secondary web sites, and used on registration forms for other contests either locally or in magazines. They are the main promotion you have of your artwork. Before others see your paintings they will see a digital copy of your work. If your photo is imperfect in anyway, it will reflect on your work as a whole.

"Broken" original 11 x 14 mixed media canvas (SOLD) (Prints available)

I suggest taking a short class on photography so that what represents you is as good as it can get. Quality means everything. Images will be produced from your photo. Time is of the essence. The customer is always right and they may be impatient. Don’t lose a sale as I did because your camera isn’t good enough or your photo is flawed.

(Giclee' of "Broken" with black 1.5 inch wrapped canvas)

Remodeling Blues have put a Crimp in my Plans

"Arabesque" oil on canvas

My husband and I decided that putting new cabinets in the kitchen and vanities/sinks in the bathroom was a must this year. The original woodwork was a slapdash effort by the builder 20 years ago to come in under budget and on deadline. We were not aware of this until my husband put storage cabinets in our garage and discovered that the inexpensive white laminates sold by Home Depot were the exact same ones as in our kitchen and bathrooms.

Our project was supposed to start one week ago, and we’re still waiting. Living out of suitcases and boxes is much like camping out. We’ve also been eating a lot of T.V. dinners and dining out. Finding space and time to paint has been difficult.

I appreciate the inspiration I continue to glean from all of you, and from the late Robert Genn and his daughter Sara who keeps up their traditional newsletter. These two quotes were my favorites:

"Where you struggle, there lies your treasure." (Joseph Campbell)

Think about this! The things you work the hardest for are usually worth more to you than the simple enjoyable pleasures that last only a short time. Trying to master a new skill, a new language, or working on a relationship that you recognize as important is worth the effort and the tears because the final product or result will be priceless!

Where does your treasure lie? What do you put the most time into? When you’re finished, will you be a stronger and better person than before? This is a good measuring stick or criteria from which to build. “Where you struggle, there lies your treasure.”

"Release -- my Trail of Tears" mixed media on canvas

I devoted one of my paintings to Campbell for this quote: “Art is the Set of Wings to carry you out of your own entanglement.” The painting: “Release – my Trail of Tears” was a real metamorphose of color and emotion for me. My son had given me "A Joseph Campbell Companion" several years ago, and the quotes are profound and stick in your mind.

Here’s another beauty: "What the caterpillar calls the end of the world, the master calls a butterfly." (Richard Bach)

When we fail, we see it as a disaster. Like the caterpillar, we may think our life, our career, our romance is over. But if we’re patient, if we’re willing to try again, we may discover something new and wonderful! A fragile butterfly may emerge from the ashes of our defeat and lift us into new spheres of possibility. 

I’ve had to face a lot of obstacles recently. My career has been in a slump and one crisis has replaced another in my efforts to gain a foothold. Life may slow me down, but I will not be deterred. How about you?

"The Perfect Ending" acrylic on canvas

Chasing Perfection – is it a Wild Goose Chase?

"With these Hands -- Love"  24 x 18 oil on canvas

We all want the perfect life, the best husband or wife, wonderful children, and a great job. If you’re a creative, you also want a bestselling novel, a T.V. series, or a show in a prestigious gallery. That perfect project is almost within reach, you can feel it in your bones, if only you can find the right combination of skill and good luck.

If you don’t believe this is true, take a look at recent sales of self help books. As people chase after their dreams and unrealistic expectations, these books continue to fly off the shelves. Their banquet of promises serves up redemption (of career and soul) with a helping of hope for the hopeless. Their combined themes provide a dose of inspiration and a jump-start of motivation. 

But there’s one thing these novella's leave out: the work involved in becoming “all that you can be” is up to you. You must do the work. You must practice every day. The grueling effort to succeed must be done by you. When you close the book, you are alone.

"With these Hands -- Hope" mixed media on 16 x 20 canvas

I gave up on perfection long ago when I discovered that it was impossible. We mere humans are simply too fallible. We’re programmed for failure, and we must accept this. Failure does not mean the end of anything. For some it is the beginning if we pick ourselves up and try again. Our success should not be dependent on what others think or say, but on what brings us joy and satisfaction.

Some people defy logic and become successful in spite of criticism or failure. Why? Because of their drive and their love for what they do. When they fall, they get back up. They face their demons and try again. Their tenacity may seem foolhardy to some, but it is what gets them up in the morning.

That perfect novel or perfect painting does not exist, anyway. In fact it is the slight errors, the overlaps, the imperfections that give artwork its “painterly” effects. Only beginners strive for perfection trying to make the lines perfect and straight. The seasoned artist is satisfied with illusion, energy and emotion. Once you give up trying to be perfect, that blend of relaxation and looseness takes over and guides your brush intuitively.

In the beginning we must learn the steps that lead to perfection and know the rules that govern our craft. After that, we must joyously create in order to express the passion within. If we are lucky (or blessed), our journey will include not only mistakes and possible failures, but moments of clarity that will make our efforts worthwhile. 

"With these Hands -- Wonder" mixed media on 18 x 24 canvas

Tools of the Trade – are they Necessary?

In my villa, I still use my laundry room for smaller paintings.

J. K. Rowling wrote “Harry Potter” on napkins at work before she became published; at which time, she had the money to buy the proper supplies. Many artists use recycled objects and materials to recreate beautiful one-of-a-kind keepsakes that turn into sales. Beginners and upstart entrepreneurs often improvise and get by until they are established.

We can’t always buy the things we want or think we need before taking the plunge into fulfilling our dreams. Have you heard the expression “grasping at straws?” Those “straws” just might provide the vehicle you need for “lift off.”

One artist began decorating boxes with original art to mail to family and friends. The recipients were so delighted that a light bulb went off in his head. He began designing boxes with creative designs to sell on the Internet. He currently has a successful business simply by starting where he was, and making do with what he had.

Improvising is a budget-wise word that allows us to keep one foot in reality while testing our ideas in the realms of possibility. Watch the children in your life. They have turned improvisation into a science. If they want a house, they simply use whatever they have on hand: a box, a card table, a blanket draped over two chairs, etc. They don’t wait for the perfect time or the perfect tools.

"Work in Progress" acrylic on canvas -- see how it changes!

My first brush carrier was made out of an old pillow case. I folded up the wide hem, stitched the edges, and sewed several pockets into the newly-defined border. The brush handles fit nicely in the pockets. I rolled the packet up and tied it with string for storage and travel; cheap, simple, easy!

Another inventive artist filled a box with empty toilet paper rolls and empty paper towel rolls, taping them together until they were tightly wedged inside. This became her brush holder until she could afford to buy something better.

"A Perfect Ending" 18 x 24 acrylic on canvas

My point is: don’t allow money, perfection, or pride to get in the way of your dreams. Do whatever it takes to make your wishes come true. If you are willing to work hard and to set goals, eventually you’ll have the money to buy whatever you need to further your career.