Five More Things from Milton Glaser’s Book

"Skudeneshavn Norway" 16x20 Commission SOLD (Prints available)

I have never done anything in my life the easy way. Art is no exception. After spending half my life marrying young, raising six children, working as an office manager and then a free-lance writer/consultant, I came to art in my thirties. Unable to finish college because of my children’s university expenses, I struggled on my own with the help of the Public Library and some inspirational art teachers.

My interpretation of the “10 Things I have Learned—The Secret of Art” by Milton Glaser continues.

"Inset Kirke" Original Sold (prints available)

Glaser’s book seems to be designed for those who had the money and encouragement to attend University and study abroad. It is designed for those who plan from the start to pursue a career in art or design. But there are things every artist can learn from his observations:

1.    Style is not to be trusted. Life is not static. It is in constant flux and usually unpredictable. That’s what you never want your style to become; predictable. If it does, your buyers will get bored; your work may become dated and obsolete. Glaser’s example was the famous bull painted by Picasso. Several versions were made, each a variation of the other beginning with realism and ending up with abstraction and a simple line. Each was unique, each a different style by the same artist.

Glaser’s point? “Anybody who is in this for the long haul has to decide how to respond to change in the present moment (zeitgeist). What is it that people now expect that they formerly didn’t want? How do you respond to that desire in a way that doesn’t change your sense of integrity and purpose?”

"Vikeholmen Lighthouse--Skudeneshavn, Norway" 16x20 Acrylic on canvas

2. How you live changes your brain. This statement almost sounds Biblical; “as a man thinks in his heart so is he.” (Prov. 23:7). Mahatma Gandhi put it this way: “A man is but the product of his thoughts; what he thinks, he becomes.” Ralph Waldo Emerson said: “A man is what he thinks about all day long.” Drawing each day changes the brain. Repetition and programming improves cognition. Your actions may literally change how you see things.
   
3. Doubt is better than certainty. “You just have to know what to compromise,” said Glaser. “Blind pursuit of your own ends which excludes the possibility that others may be right does not allow for the fact that in design we are always dealing with a triad – the client, the audience and you.” My interpretation: Being open and teachable is more important than being right all the time.
   
4. On aging Glaser said: “It doesn't matter!” I’ll go with that!
   
5. Tell the truth. If you’re in business, and art is a business, you must stand by your product, your word, and your promise. When you accept a commission or a project, you should seek to fulfill it. Customer satisfaction should be uppermost in your mind. You should go beyond what is expected and offer your customer some additional incentives for buying from you; free cards, a copy of preliminary sketches of the painting, or other gifts of appreciation. Never deceive a customer if you want a repeat customer.

"Egret Reflections" acrylic on canvas SOLD (prints available)

Featured Artist:

Kandy Cross, a teacher of art and art history who has since been fortunate enough to live near the sea, visit many of the places written down on her bucket list, and paint within the Mediterranean and Caribbean-inspired areas visited across the globe. Shown is the painting “Boats at Burano” and a link to Kandy’s online gallery.

http://kandy-cross.artistwebsites.com/featured/boats-at-burano-kandy-cross.html

My Take on Milton Glaser's book: “10 Things I have Learned—The Secret of Art”

"Victims of War" 18x24 mixed-media on canvas

Reading is as important as marketing to an artist or any professional. Learning must be continuous; including the taking of classes as well as the viewing of other artist’s work, and studying materials from the library.

Another word for “reading” is “remembering;” at least that’s my opinion. Study brings back the things you’ve learned and forgotten. Milton Glaser’s book of “10” things” helped me remember. Here is my take on his list.

"in-progress painting"

1. You can only work for people that you like; looking back, I’d have to agree. My best work came out of friendly, cooperative relationships. There are some people you can never please. They are never satisfied. They can’t communicate what it is they want, and whatever it is, you can’t supply it. When the work is finally approved, all are left with a feeling of dissatisfaction and frustration.
   
2. If you have a choice, never have a job; an obvious deduction. Not all of us are so lucky. We don’t always have that choice. Offering imaginative ways to find time and money would have been more helpful. Glaser’s reasoning is that you need to dedicate real time and effort if you’re going to be successful. I think if you continually work at it, you’ll eventually reach your goal step by step. Then you will have that choice to dedicate yourself full time.
   
3. Some people are toxic avoid them. Well said! Toxic people pull you down, discourage you, and eat up valuable time you could be using to fulfill your own dreams. Toxic people poison the very air you breathe. They are unhealthy to be around and they make you feel bad about yourself. They consider what you’re doing a waste of time. Avoid them, leave them, or ignore them as much as possible.
4. Professionalism is not enough. From Glaser's point of view, if you work as a "professional" you become fixed into a style or mode. You're afraid to take risks. You begin doing things in the same old way, cranking out signature pieces that are recognizable, but may become boring. Within the professional parameters, you must explore, take risks, and grow.
5. Less is not necessarily more (just enough is more). I like detail. I have had artist chums who have said “well you can have too much detail!” Who’s to say when enough is too much? Only the intuitive artist or professional knows when a project is finished. If your gut tells you when you’re finished, put down the brush or pen, but not before.

"Sunset on the Nile" 22x28 mixed media canvas

I will continue my take on Glaser’s final five points in my next blog. Milton Glaser is a modern renaissance man — one of a rare breed of intellectual designer-illustrators, who brings a depth of understanding and conceptual thinking, combined with a diverse richness of visual language, to his highly inventive and individualistic work. Here is a link if you would like to read more about Milton Glaser:

http://www.miltonglaser.com/milton/#1

Featured Artist;
Cathy McClelland from rural Australia. Her painting “Tap Dance” below shows the delight and whimsy with which Cathy views the world. “I’m a farmer’s wife that loves to create paintings of what I have seen and experienced in my daily life,” Cathy says.
Cathy McClelland Fine Art | Facebook