Five More Things from Milton Glaser’s Book

"Skudeneshavn Norway" 16x20 Commission SOLD (Prints available)

I have never done anything in my life the easy way. Art is no exception. After spending half my life marrying young, raising six children, working as an office manager and then a free-lance writer/consultant, I came to art in my thirties. Unable to finish college because of my children’s university expenses, I struggled on my own with the help of the Public Library and some inspirational art teachers.

My interpretation of the “10 Things I have Learned—The Secret of Art” by Milton Glaser continues.

"Inset Kirke" Original Sold (prints available)

Glaser’s book seems to be designed for those who had the money and encouragement to attend University and study abroad. It is designed for those who plan from the start to pursue a career in art or design. But there are things every artist can learn from his observations:

1.    Style is not to be trusted. Life is not static. It is in constant flux and usually unpredictable. That’s what you never want your style to become; predictable. If it does, your buyers will get bored; your work may become dated and obsolete. Glaser’s example was the famous bull painted by Picasso. Several versions were made, each a variation of the other beginning with realism and ending up with abstraction and a simple line. Each was unique, each a different style by the same artist.

Glaser’s point? “Anybody who is in this for the long haul has to decide how to respond to change in the present moment (zeitgeist). What is it that people now expect that they formerly didn’t want? How do you respond to that desire in a way that doesn’t change your sense of integrity and purpose?”

"Vikeholmen Lighthouse--Skudeneshavn, Norway" 16x20 Acrylic on canvas

2. How you live changes your brain. This statement almost sounds Biblical; “as a man thinks in his heart so is he.” (Prov. 23:7). Mahatma Gandhi put it this way: “A man is but the product of his thoughts; what he thinks, he becomes.” Ralph Waldo Emerson said: “A man is what he thinks about all day long.” Drawing each day changes the brain. Repetition and programming improves cognition. Your actions may literally change how you see things.
   
3. Doubt is better than certainty. “You just have to know what to compromise,” said Glaser. “Blind pursuit of your own ends which excludes the possibility that others may be right does not allow for the fact that in design we are always dealing with a triad – the client, the audience and you.” My interpretation: Being open and teachable is more important than being right all the time.
   
4. On aging Glaser said: “It doesn't matter!” I’ll go with that!
   
5. Tell the truth. If you’re in business, and art is a business, you must stand by your product, your word, and your promise. When you accept a commission or a project, you should seek to fulfill it. Customer satisfaction should be uppermost in your mind. You should go beyond what is expected and offer your customer some additional incentives for buying from you; free cards, a copy of preliminary sketches of the painting, or other gifts of appreciation. Never deceive a customer if you want a repeat customer.

"Egret Reflections" acrylic on canvas SOLD (prints available)

Featured Artist:

Kandy Cross, a teacher of art and art history who has since been fortunate enough to live near the sea, visit many of the places written down on her bucket list, and paint within the Mediterranean and Caribbean-inspired areas visited across the globe. Shown is the painting “Boats at Burano” and a link to Kandy’s online gallery.

http://kandy-cross.artistwebsites.com/featured/boats-at-burano-kandy-cross.html

Spring Green, Lime Green, and Fern Green are Hot Trends

In the 70s, I had a hallway that had light green walls, white baseboards and door, and a black table. Flipping through a current “Better Homes and Gardens” magazine, I discovered those same colors are a new trend teemed up with orange, hot pink or watermelon accessories.

Trends come and go; they also get revived and recycled. The problem is so does taste in fashion and art. Instead of buying art for aesthetic reasons or because of how it makes you feel, people buy art to decorate a room or to add a pop of color.

It has always been so. Our day and age is no different. At least there is a reviving interest in the arts, if only for its ability to shock or entertain. Street artists and their messages of activism and boldness are exposing more people to art and its impact on political action.

Chalk artists spend hours on three-dimensional art that is often a singular experience enjoyed by a few. Temporary by nature, better ways are being found to save and preserve these artistic expressions by housing them in covered walkways and on interior walls. 

Acrylic paints enable bigger and broader coverage that is changing the urban scene and filling its dark decaying walls with hope and color.

Artist Joe Bucci, who combines impressionist and expressionist styles was featured in a June “the Artist Magazine.” I was impressed with his colorful landscapes and his use of vibrant color.

Speaking about the changing art scene down through the centuries, Joe said: “one thing hasn’t changed: in order for a visual statement to become art, it must have an abstract quality. It’s not enough that a painting be a picture of something—it must communicate via composition, shape, color, rhythm, line, texture, mass and planes (visual or ‘plastic’ elements).

“The skill that causes an outstanding artist to rise above the pack is not the talent to draw or paint objects, but the ability to see relationships between those visual or "plastic" elements and their relationship to the artist's overall vision.”

How well an artist pulls this relationship off makes the difference between remarkable art that's remembered or so-so art that's soon forgotten.

Featured Artist

Deb Haugen – the “Organic Artist” has been featured in galleries and museums, and has won many prizes and awards. Deb is from Malibu, California. Here is a fantastic sample of one of her paintings. To see more of her work, go to Deb’s facebook page (see below):

http://www.facebook.com/pages/Deb-Haugenthe-organic-artist/112218349805?ref=stream#!/pages/Deb-Haugenthe-organic-artist/112218349805

The Economy is getting better! Oh, Really?

Two more galleries in downtown Fort Myers are closing. The monthly Art Walk has been a huge success for shops and restaurants, but it has drawn more art admirers than buyers; a definite sign that the economy is still in a slump.

Some galleries are doing better than others. The ones located on the main thoroughfares adjacent to shops and restaurants are holding their own which indicates it’s all about location, location!

I personally have done better online than I’ve ever done in a show. The audience is larger and more widespread. When you’re in a booth on the street or a gallery, viewers and buyers must come to you. If the weather is bad your audience is limited. If you have a local fan base, you may get “sympathy” buyers who purchase a few cards or prints to butter up your ego, but token sales do not pay the rent.

My major sales have come either from commission or by contact from a buyer who has viewed my artwork online. I don’t have to haul my paintings to a site and worry about scratches or damage. I don’t have to set up a display. I don’t have to battle the wind, the heat or the rain. I’ve met some wonderful people who were looking for something specific and found me through their own personal search.

Don’t get me wrong. If the timing and location are right, I’ll battle the elements with the best of them. But if I had my druthers, I’d take selling online any day. Yes, there is something to be said for personal contact. When a buyer sees and talks with the artist before a purchase, it makes a personal connection that may lead to repeat sales and a friend. However, in our technological savvy world, emails and Skype can do the job just as well.

The most important part of any transaction comes in keeping your word and delivering what you promise. Promptness and follow through trumps the handshake of yesteryear and confirms your professionalism. Then as now, quality still holds the key to repeat business and devoted followers.