Rev Up those Engines --- ‘tis the Season!

"Kayla learning to feed herself"

If ever there were a good time to sell, it has to be from September through February. Each holiday trips quickly over the heels of another as the gift giving season draws near, and more product is sold during these few months than during the rest of the year put together.

I always tell myself I’m going to prepare early, and then I don’t. How do you get in the spirit of celebration six months in advance? Unemotional, logical retailers know the importance of stocking inventory for the seasonal rush. We should all take a tip from their play book!

Sometimes I allow competition to discourage me from creating Halloween, Thanksgiving and Christmas cards. I save my old cards from the previous year solely for ideas; but somehow, they never leave the drawer where they are stored.

(Chris and Lyla at Christmas)

I gloat over the online cards and kick myself for not following suit. Unfortunately, my passion-o-meter is running low. Without excitement for what you’re creating, the results usually fall flat.

I’m sure that the best remedy is to imagine and invent “while the iron is hot.” That means designing in your head while drinking hot cider or cutting fresh apples for a pie. The sights, smells and sounds of frivolity and fun just might be the edge you need.  You’ll stay ahead of the game and be ready for the upcoming season.

Then again, many people (like me) get depressed over the course of the holidays. The children are gone, the grand kids live far away in other parts of the country. I actually breathe a sigh of relief when the holidays are over. Give me routine and structure any day of the week. I’m fine with that. I’ve always been a workaholic. I thrive on stress and busyness.

I used to bake enormous batches of cookies and doughnuts and freeze them for giving away later to neighbors and friends. My creative drive was all used up in the process of making and baking. My own children helped frost the raised doughnuts I made. They loved dipping them in colored sprinkles, slivered almonds and coconut.

We made a gingerbread house together each year. The children placed small spiced gumdrops of red and green on the frosted roof and sprinkled red cinnamon candy on the white sugar snow. Their favorite part of the candy house was playing wrecking ball on the day after New Year’s. They smashed and devoured the crunchy pieces of frosted cookie until they were stuffed.

Traditions bind us to each other. They remind us of our humanity and sameness. Joy gives birth when we honor those sacred ceremonies and share them with others. If I could capture that special feeling in a box, I’d have a winner!

In the meantime, I’ll continue to grapple with my self-inflicted quandary and hope my muse doesn’t take a much-needed vacation.

Gum Shoeing Your Way to Success – Rules of Engagement

In years gone by, detectives were referred to as “gum shoes.” The nickname stuck because they wore rubber or crepe soled shoes as they stealthily crept into dark shadows to pursue a suspect.

Gum shoe cops were thorough and diligent. Their persistence didn’t let up until “they had their man.” Failure was not an option. Their stick-to-itiveness led to their success.

When I first stumbled onto the term “gum shoe,” I thought of the time I’d stepped on a glob of bubble gum in a parking lot. Try as I may, that hunk of pink refused to come off of my shoe and followed me in florescent strings across the hot asphalt.

Much like a trail of toilet paper that sticks to your shoe and betrays where you’ve been, the things we do in life, the places we go and the choices we make leave a trail of evidence behind us. Some might call that trail character; others may refer to it as reputation. Our chances for success get better and better as our trail of credits and experience become stronger and more reliable.

Sometimes even with our best efforts we “stick our foot in it.” After all, we’re only human. When I was a kid, I remember how smart and independent I felt at times. A real “know it all,” my mom would say.

One summer I was playing with my older cousins in my aunt’s pasture. They were showing off, stomping on crusty cow pies. They were fearless daredevils, or so I thought. Their secret was to choose only those pies that were “seasoned” or dry.

Well, I wasn’t going to let them out do me. Although I was only five, I began stomping with the best of them. Unfortunately, I was wearing a shiny pair of black patent leather shoes with white stockings and lace cuffs.

My first cow pie, crumbled successfully so I tried another. On the second thrust, my foot sank into warm, mushy green poop right up to and over my pristine lace stockings. Shock and awe crushed my confidence and sent me running to mother for help.

"Puppy Mill discovered" (illustration from Madison Morgan, when Dog's Blog

We all get in over our heads (or our socks) at times. Here’s how to avoid it:

• Don’t promise what you can’t deliver
• Know beforehand what your client expects
• Never assume anything; be specific, and ask questions
• Plot realistic deadlines and timelines
• Keep your client updated on progress
• Evaluate your time and money expenditures carefully
• Make your aim “customer satisfaction,” your target “repeat business”

Posting Online doesn’t guarantee Success

"Sand Crane Dreams" mixed media on canvas (Done free-hand with brush to create dream-like images)

When friends learned that I had been selling online, they were all determined to follow my lead. I was delighted, because I wanted them to feel that element of success when you overcome your fears, conquer the inevitable learning curve of uploading photos correctly, and then seeing your paintings online.

News Flash! It does not stop there! You can’t just prepare a website or blog and hope for the best. You must “work the territory.” What does that mean exactly? You must take advantage of all the apps and opportunities available on each particular website.

"Barred Owl Posing" 16x20 acrylic on panel

If there are contests, you must enter as many as you can. Then you must vote in those contests. If you join a group (I’ve joined many), you must participate in the discussions, comment on other people’s paintings, and generally get to know the artists that are out there. If you develop some relationships, this will bring you votes, a visual platform, and other opportunities to display your paintings.

Many an artist has paid to have someone prepare an elegant website, only to abandon it and leave it to chance. If there are no links or interactive tools to ask questions or make comments, people go away disappointed. Sure they may see your work, but if it’s difficult to find out the information they are looking for, they may never come back.

"Jack's Roses" oil on canvas (SOLD) Prints available!  Done almost entirely by free-hand brush drawing

An artist must still stay active in their home community. If people know you, and become familiar with your name or your work they are more likely to go to your website when shopping for artwork. Collector’s also become familiar with your name as they float from gallery to gallery.

Marketing is a 75% proposition, with a 25% ratio of time for painting. It sounds impossible, but it’s important if you ever want to sell. I never thought I’d sell an original online, but I’ve sold four this past year. Some of those paintings continue to make money through print sales online.

This time ratio means you have to work faster and harder at production. I’m becoming better at drawing with a brush and seeing clearly the painting I want to make in my mind before I begin. I still use models and photographic references, but I’m able to do much of my drawing on canvas free-hand with a brush. The exciting colors and forms that develop intuitively make it a joy to complete.

(8x10 canvas)

"in progress" sorry about the shadow! I painted an acrylic background and have to decide what to put on it!

Marketing is a very slow and upward process. The secret is to “never give up” and “never give in,” even when you get discouraged.

Don’t put all your eggs in one basket!

"Window on Pine Island" 16x20 wrap canvas; oil

 Years ago, a retirement adviser suggested I diversify my portfolio. “The secret to success,” he said, “is to avoid putting all your assets, all your eggs into one basket.”

He was right. It still didn’t stop me from losing money when the tech bubble burst; my mutual funds were heavily invested in technology. And it didn’t stop me from losing money when my AOL stock tanked. His advice did teach me a valuable lesson: Don’t put all your eggs in one basket. They just might break and you'll lose everything!

That philosophy works for artists, too. We must diversify our portfolios and adapt to market changes. A recent visit to some art galleries and consignment stores underscored the need to stay abreast of the changing tastes of a younger upscale market; one that is being pinched by the current economic climate.

I saw smaller artworks, smaller canvases, and artwork being applied to craft items: Magnets, plates, glasses, boxes were plentiful; and more jewelry is being made. Tourists who must fly back home are looking for gift items that will tuck easily into a suitcase. 

"Hey, Coconut Mon" 18x24 mixed media on canvas

Artists must adapt and make these “bread and butter” items in order to bring needed cash into their resource bank. Recycled items were numerous: Palm fronds elaborately painted with shiny enamel to look like fish, jewelry made with seeds and natural items, Paper Mache sculpture, etc. 

Online, I saw an Indonesian artist creating wonderful artwork on Styrofoam cups, probably for lack of money or supplies. Extraordinary skill and talent cannot be kept down, even by money.

I force myself to paint “pretty little things” when what I’d really like to paint is serious, controversial paintings with possible political overtones; but who buys that? Still, if we paint what we love, eventually someone else will love it, too; or so I’ve been told.

I don’t know about you, but when I get discouraged, I’m less creative. When I try to “make myself” create, I come up against a wall. When I stay positive and stay busy, I’m more likely to come up with more ideas than I can use. Don’t give up. Adapt, change and find new avenues for your artwork and your creativity.

Featured Artist:
Dorina Costras from Bacau, Romania. Exquisite, original drawings and paintings may be found on Facebook or at the RedBubble link below.

http://www.redbubble.com/people/doreen01/works/9139709-the-sun-the-moon-and-the-truth

PLUS Stan Propenko Part 3, Drawing of the Head, Sideview

The Economy is getting better! Oh, Really?

Two more galleries in downtown Fort Myers are closing. The monthly Art Walk has been a huge success for shops and restaurants, but it has drawn more art admirers than buyers; a definite sign that the economy is still in a slump.

Some galleries are doing better than others. The ones located on the main thoroughfares adjacent to shops and restaurants are holding their own which indicates it’s all about location, location!

I personally have done better online than I’ve ever done in a show. The audience is larger and more widespread. When you’re in a booth on the street or a gallery, viewers and buyers must come to you. If the weather is bad your audience is limited. If you have a local fan base, you may get “sympathy” buyers who purchase a few cards or prints to butter up your ego, but token sales do not pay the rent.

My major sales have come either from commission or by contact from a buyer who has viewed my artwork online. I don’t have to haul my paintings to a site and worry about scratches or damage. I don’t have to set up a display. I don’t have to battle the wind, the heat or the rain. I’ve met some wonderful people who were looking for something specific and found me through their own personal search.

Don’t get me wrong. If the timing and location are right, I’ll battle the elements with the best of them. But if I had my druthers, I’d take selling online any day. Yes, there is something to be said for personal contact. When a buyer sees and talks with the artist before a purchase, it makes a personal connection that may lead to repeat sales and a friend. However, in our technological savvy world, emails and Skype can do the job just as well.

The most important part of any transaction comes in keeping your word and delivering what you promise. Promptness and follow through trumps the handshake of yesteryear and confirms your professionalism. Then as now, quality still holds the key to repeat business and devoted followers.