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Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Tuesday, September 24, 2013

“Waiting for Godot” is another Means of Procrastination


One of the Newsletter’s I subscribe to comes from the artist, Robert Genn. He suggests that we shouldn’t wait around for “inspiration.” We should just dive into our work and see what happens. Sometimes waiting for the “muse” or that perfect idea is another form of putting off the actual work.

Some people think if they pay enough money for “the perfect web site;” the one that generates “thousands of viewers,” their careers will take off and they will begin to sell.

In actuality, it isn’t how much money you spend, it is how much actual time you spend on marketing and promoting your work. If one site fails, just beginning another won’t necessarily cut it if you’re not putting in the time. Marketing and promoting take as much work as the actual creating and implementing stage. Without promotion your creative work sits around with only one viewer: you!

"Moonshines" Acrylic on canvas
I’ve discussed fear before. Fear is paralyzing. Fear can also be another form of procrastination. The news caster Robin Robins recently dealt with a severe form of cancer. How did she beat it? Robin said: “When fear knocks, let faith answer the door.”

She believed in herself, she believed in the power of God, and she faced her fears courageously and beat them down with the “sword of God’s word.” Fear can be overcome. Human will is powerful, but there is a higher power than ourselves that can help us overcome fear, weakness, and the frailties of human nature.

When fear knocks, we need to rally all the support systems available to us. We need to jump into the pool of the unknown and beat off the sharks with every ounce of strength we can muster. Waiting for Godot or some magical super hero, who can save us from our work, just doesn’t cut it. However, if we do our part and “put in the time,” eventually the powers that be will reward our efforts.

"Sandhill Cranes at Twilight"  mixed media on canvas
Being successful isn’t for the “faint hearted.” We must struggle with our adversaries; some of which are self-inflicted. We battle with physical limitations, spiritual weaknesses and with time.

As an employee, as a wife and mother, I used a “To Do” list every day. I noticed that now that the children are gone and I’m retired, I’ve stopped using one. My days have become loose and unstructured. I think about what needs to be done, but somehow I don’t quite get to them.

I purchased a tablet with bold red letters: “To Do.” The page is divided into two columns; each line ending in a check box. The first column says: “Do it Now.” The second column says: “Do it Later.”

Since I started using this organized way of using my time wisely, I’ve accomplished at least three times as many projects as before. A warning should come with the check list: "Too many items on your Do it Now column will cause exhaustion by day’s end." I need a warning like that. I’m a Type A personality who keeps going so I can check off every box.

"With these Hands -- Love" mixed media on canvas
So I divided the page in half. One page actually lasted me all week as the interruptions of meetings, appointments, and phone calls kept me from doing my tasks on schedule. Being a slave to your list is almost as bad as not doing your tasks at all. Flexibility is mandatory.

Once the jobs were checked off, I was exhilarated. I circled those chores that remained or were more difficult so I wouldn’t forget them. This process turned out to be a great way to define my goals more clearly. It gave me an overview of my week and helped me to hone in on my priorities.

Magically, my To Do list eliminated my fears and procrastinations. I had a clear picture of what needed to be done and I methodically did them without wasting time on “how” or “why” or “when?” I was so focused on checking off those boxes, I followed my list’s directions without even thinking.

"An Open Book" mixed media on canvas
Who said I couldn’t set goals? Who told me I didn’t have time? Where did that voice come from that said I didn’t have enough talent or skill? Oh, I remember. It was the person I was before I started my To Do list. Try it! See if it smacks your fears and self-defeating behavior right out of the park!


Friday, June 21, 2013

“I Stand at the Door and Knock;” Every Salesman’s Nightmare

"Broken Hearted" pastel on bristol 9x12
When I was 10 years old, my friend and I were trying to shake a young pest named Ruthie. She was half our size and followed us everywhere, dragging a teddy bear behind her. In our attempts to shake her, we ran headlong into a field of scratchy hay stubble. Ruthie followed us, anyway.

Out of breath, we stopped beside a rotting shed that looked like it was on the verge of collapse. When Ruthie caught up with us, we shoved her inside. She pulled the teddy to her frightened face; her blonde ringlets cascading like a waterfall over the bear’s fuzzy body.

My friend banged the door shut, and we leaned against it, waiting for the screams of desperation from within. We felt powerful and sinister. At first, the silence startled us. Why wasn’t Ruthie yelling at us, pleading for us to open the door? Her silence seemed to grow like a dark menacing cloud ready to pounce. We flung the door wide.

I plan to paint this glass jar of flowers. Loved the shadow on the table!
The bright sunlight lit up Ruthie’s wet, tear-stained face making her squint. She seemed to shrink before our eyes; appearing smaller than we remembered. A second shaft of light fell on the floor beside her where a dead rat sprawled among soiled rags and rusting tools. Feeling our cruelty in the pit of our stomachs, we fled across the field, leaving Ruthie far behind us.

As a young mother, I sold cosmetics door to door. I never got used to being rebuffed, and dreaded ringing that bell or making that first knock. “What’s behind door number one?” I joked to myself, trying to turn trepidation into adventure? 

A favorite scene I may paint yet!
In sales, you hear terms like the “door of opportunity,” or when “one door closes, another one opens.” Doors do play a significant role in our lives, whether in selling or working to provide a service or a product. In one of my crossword puzzles, the clue was: “Means of access.” The four letter answer was “door.” What is your current “means of access” to opportunity? 

Tuesday, May 14, 2013

Gum Shoeing Your Way to Success – Rules of Engagement


In years gone by, detectives were referred to as “gum shoes.” The nickname stuck because they wore rubber or crepe soled shoes as they stealthily crept into dark shadows to pursue a suspect.

Gum shoe cops were thorough and diligent. Their persistence didn’t let up until “they had their man.” Failure was not an option. Their stick-to-itiveness led to their success.

When I first stumbled onto the term “gum shoe,” I thought of the time I’d stepped on a glob of bubble gum in a parking lot. Try as I may, that hunk of pink refused to come off of my shoe and followed me in florescent strings across the hot asphalt.

Much like a trail of toilet paper that sticks to your shoe and betrays where you’ve been, the things we do in life, the places we go and the choices we make leave a trail of evidence behind us. Some might call that trail character; others may refer to it as reputation. Our chances for success get better and better as our trail of credits and experience become stronger and more reliable.

Sometimes even with our best efforts we “stick our foot in it.” After all, we’re only human. When I was a kid, I remember how smart and independent I felt at times. A real “know it all,” my mom would say.


One summer I was playing with my older cousins in my aunt’s pasture. They were showing off, stomping on crusty cow pies. They were fearless daredevils, or so I thought. Their secret was to choose only those pies that were “seasoned” or dry.

Well, I wasn’t going to let them out do me. Although I was only five, I began stomping with the best of them. Unfortunately, I was wearing a shiny pair of black patent leather shoes with white stockings and lace cuffs.

My first cow pie, crumbled successfully so I tried another. On the second thrust, my foot sank into warm, mushy green poop right up to and over my pristine lace stockings. Shock and awe crushed my confidence and sent me running to mother for help.

"Puppy Mill discovered" (illustration from Madison Morgan, when Dog's Blog
We all get in over our heads (or our socks) at times. Here’s how to avoid it:

    • Don’t promise what you can’t deliver
    • Know beforehand what your client expects
    • Never assume anything; be specific, and ask questions
    • Plot realistic deadlines and timelines
    • Keep your client updated on progress
    • Evaluate your time and money expenditures carefully
    • Make your aim “customer satisfaction,” your target “repeat business”

Sunday, November 25, 2012

Peddlers of Optimism and Hope

"Dainty Diva" 24 x 20 OIL on Canvas

New apps and sites are popping up everywhere. Each one promises to do more for your business than the last. I’ve tried them all. Most of them are free, at least in the beginning. The success of the app seems to be in proportion to how much you are willing to spend on your dream.

Many social networks are selling something that will make them richer while depleting your budget. Few deliver what they promise. Many of the sites I’ve tried have already petered out; unsuccessful in their attempts to make “the sale.” There’s always a gimmick or a hook to reel you in, but not enough to permanently keep you.

"Flash Dance" 16 x 20 OIL on canvas
What they offer is optimism and hope. “Try us and we’ll bring you oodles of customers.” “Try our service for 60 days and we’ll bring you 1,000 new hits.” If your hope is still there after 60 days, there’s a charge; but you may be willing to fork out a few dollars per month to keep your dream alive.

Peddlers of hope tie into our gullibility. They, too, have a dream but they’re counting on you to make it come true. So we bite! We take the bait and run with it, hoping that eventually we’ll make up for our losses. After all, “it takes money to make money,” or so we’ve heard.

"With These Hands -- Hope" 16 x 20 OIL on Acrylic underpainting
Our insecurities add insult to injury. We begin to believe the network hype. We’ve bought into it before when we try a new product or test a new theory. We’re sold when our hopes and our vulnerabilities meet at the tipping point. It’s like a global game of chance. You scratch my back and I’ll scratch yours. You follow me, I’ll follow you. You befriend me and I’ll befriend you. You look at my stuff and I’ll look at yours.

If we’re lucky, that rare interested person comes along and takes the time to look at our wares. They may even consider buying. A purchase here or there keeps our dreams alive, and we’re off chasing rainbows on the next latest and greatest app or social site.

"With These Hands -- Love" 24 x 18 OIL on canvas
Time is a valuable commodity. How we use it and where will determine our own personal success. Connecting with the appropriate online audience and with targeted customers is the key. 

We must be shrewd as well as friendly. We must learn to weigh the value of each opportunity. Otherwise we may end up spinning our wheels in a kaleidoscope of schemes and distractions.

Tuesday, October 23, 2012

Posting Online doesn’t guarantee Success

"Sand Crane Dreams" mixed media on canvas (Done free-hand with brush to create dream-like images)

When friends learned that I had been selling online, they were all determined to follow my lead. I was delighted, because I wanted them to feel that element of success when you overcome your fears, conquer the inevitable learning curve of uploading photos correctly, and then seeing your paintings online.

News Flash! It does not stop there! You can’t just prepare a website or blog and hope for the best. You must “work the territory.” What does that mean exactly? You must take advantage of all the apps and opportunities available on each particular website.

"Barred Owl Posing" 16x20 acrylic on panel
If there are contests, you must enter as many as you can. Then you must vote in those contests. If you join a group (I’ve joined many), you must participate in the discussions, comment on other people’s paintings, and generally get to know the artists that are out there. If you develop some relationships, this will bring you votes, a visual platform, and other opportunities to display your paintings.

Many an artist has paid to have someone prepare an elegant website, only to abandon it and leave it to chance. If there are no links or interactive tools to ask questions or make comments, people go away disappointed. Sure they may see your work, but if it’s difficult to find out the information they are looking for, they may never come back.

"Jack's Roses" oil on canvas (SOLD) Prints available!  Done almost entirely by free-hand brush drawing
An artist must still stay active in their home community. If people know you, and become familiar with your name or your work they are more likely to go to your website when shopping for artwork. Collector’s also become familiar with your name as they float from gallery to gallery.

Marketing is a 75% proposition, with a 25% ratio of time for painting. It sounds impossible, but it’s important if you ever want to sell. I never thought I’d sell an original online, but I’ve sold four this past year. Some of those paintings continue to make money through print sales online.

This time ratio means you have to work faster and harder at production. I’m becoming better at drawing with a brush and seeing clearly the painting I want to make in my mind before I begin. I still use models and photographic references, but I’m able to do much of my drawing on canvas free-hand with a brush. The exciting colors and forms that develop intuitively make it a joy to complete.
(8x10 canvas)
"in progress" sorry about the shadow! I painted an acrylic background and have to decide what to put on it!
Marketing is a very slow and upward process. The secret is to “never give up” and “never give in,” even when you get discouraged.

Tuesday, October 16, 2012

Painting what Matters – an artist’s love; a Buyers Delight


My friend Emma was a joy to be around. She was inquisitive and inspiring. She filled the room with grace and charm.
"Emma's Birthday" 11x14 pencil drawing on Bristol
 I drew this picture of Emma after her 94th birthday and presented her with this drawing on her 95th celebration. She was thrilled. She loved it so much that it was hung on the wall in her bedroom where her cherished family photos were displayed.

Emma passed away on Oct. 12, three and a half weeks before her 97th birthday. I had circled the calendar on Nov. 7 to be sure I remembered it. She will be missed!

"Mother and Child" 9x12 drawing (my daughter after her 1st daughter)
Artwork is long lasting. I know Emma’s family will treasure this drawing for many years to come. Her passing made me ask myself the question: “What will I be remembered for?” Will my paintings leave a positive impression on people? Will they uplift, warm the heart, or please the eye long after I’m gone?

There’s a lot of wild, unusual, even grotesque artwork out there, and some that bend the line between beauty and pornography. There are buyers out there for almost everything. Have you ever asked yourself: “What do I want to be remembered for?” Or do you consider only what will sell in the marketplace?

We all need to butter our bread. We need to pay the rent and make a living. But if we sacrifice our values or our reputation for the sake of art alone, where will it lead? Where will it end?

"Does this hat make me look fat?" 9x12 drawing (Zoe on her first birthday)
The focus of your life and your art becomes the standard by which you live your life. Every artist must choose the God of his or her life, whether a temporal material God that brings out the worst in us, or a Heavenly God that inspires the best in us. Life must not be degraded in any case. Life and the living of it is a hallowed and joyous experience if lived well. 

Emma lived her life well. She served her church and community. She served her friends and neighbors. Rest in peace, Emma dear; the best is yet to come!

Featured Artist;
Stan Prokopenko and one of his marvelous videos. Watch him on YouTube and learn how to draw marvelous portraits! "How to Draw a Nose Step by Step."



Thursday, August 30, 2012

Don’t put all your eggs in one basket!

"Window on Pine Island" 16x20 wrap canvas; oil

 Years ago, a retirement adviser suggested I diversify my portfolio. “The secret to success,” he said, “is to avoid putting all your assets, all your eggs into one basket.”

He was right. It still didn’t stop me from losing money when the tech bubble burst; my mutual funds were heavily invested in technology. And it didn’t stop me from losing money when my AOL stock tanked. His advice did teach me a valuable lesson: Don’t put all your eggs in one basket. They just might break and you'll lose everything!

That philosophy works for artists, too. We must diversify our portfolios and adapt to market changes. A recent visit to some art galleries and consignment stores underscored the need to stay abreast of the changing tastes of a younger upscale market; one that is being pinched by the current economic climate.

I saw smaller artworks, smaller canvases, and artwork being applied to craft items: Magnets, plates, glasses, boxes were plentiful; and more jewelry is being made. Tourists who must fly back home are looking for gift items that will tuck easily into a suitcase. 

"Hey, Coconut Mon" 18x24 mixed media on canvas

Artists must adapt and make these “bread and butter” items in order to bring needed cash into their resource bank. Recycled items were numerous: Palm fronds elaborately painted with shiny enamel to look like fish, jewelry made with seeds and natural items, Paper Mache sculpture, etc. 

Online, I saw an Indonesian artist creating wonderful artwork on Styrofoam cups, probably for lack of money or supplies. Extraordinary skill and talent cannot be kept down, even by money.

I force myself to paint “pretty little things” when what I’d really like to paint is serious, controversial paintings with possible political overtones; but who buys that? Still, if we paint what we love, eventually someone else will love it, too; or so I’ve been told.

I don’t know about you, but when I get discouraged, I’m less creative. When I try to “make myself” create, I come up against a wall. When I stay positive and stay busy, I’m more likely to come up with more ideas than I can use. Don’t give up. Adapt, change and find new avenues for your artwork and your creativity.




Featured Artist:
Dorina Costras from Bacau, Romania. Exquisite, original drawings and paintings may be found on Facebook or at the RedBubble link below.


http://www.redbubble.com/people/doreen01/works/9139709-the-sun-the-moon-and-the-truth

PLUS Stan Propenko Part 3, Drawing of the Head, Sideview



Saturday, June 30, 2012

Networking Plus Collaboration Equals Recognition


(Front Cover)


My oldest daughter, Pamela Torres, has written a middle-grade book. When she asked me to illustrate it, I was thrilled. Since she has given a sneak preview on her blog of the cover, I wanted to provide a link where you can view her description of the book: http://soimfifty.blogspot.com/


(Back Cover)


Pam also writes book reviews for middle-grade authors, and has a following of writers, authors and publishers. Please follow the progress of her book on her blog and the links she provides.

Collaboration adds another network of viewers and is a wonderful way to gain recognition and make connections. I have recently been asked for permission to use my painting: “With These Hands – Wonder” on the cover of “Natural Awakenings Magazine” in August. I’ll keep you posted on this opportunity.

"With These Hands--Wonder" 16x20 oil on canvas


In September, I’ll be one of the artists featured at Art for Acts Gallery in downtown Fort Myers. Part of the money from any sales goes to help abused women in the area by providing a safe harbor for wives, mothers and children. I’m proud to be a member of this Gallery.

I joined the “Pan American Alliance for Art, Culture, and Industry, Inc.”, and automatically became a member of the Art Council of Southwest Florida and connected with its associated members. This has opened doorways for shows, features, and juried contests. The greatest benefit is exposure to the community and networking opportunities with other artists.



Don’t be afraid to “put yourself out there.” After the first time jitters wear off, the excitement of participation and sales will boost your confidence. Instead of thinking “I’m not sure if I’m good enough,” say: “I think I can; I know I can” like “The Little Engine that could!”

You are capable of fulfilling your dreams. One step at a time, take each opportunity as it comes and prove to yourself that you’re competent, dependable, and capable. Like any good salesman, a person in the business of selling himself and his products or services soon learns that the word “no” isn’t so bad, after all. If that’s the worst thing that can happen to you, be mature enough to take it.

"Broken" 9x12 mixed media -- SOLD at a neighborhood Art Walk


Getting beyond “no” and realizing that you’re strong and capable is half the battle. From there, things can only get better!