Give your Idea Context, and People will Get it

"Self-Portrait" 11 x 14 Pastel on paper, textured

Nir Eyal the author of “Hooked” How to Build Habit-forming Products discussed the importance of putting things in context. He tells the story of world-class violinist Joshua Bell who decided to play a free impromptu concert in the Washington D.C. Subway Station.

If you’ve ever bumped into someone and you know you’ve seen them before, but you can’t remember where, this is what Bell was up against. Bell regularly sells out venues in Kennedy Center and Carnegie Hall for $100 per ticket. But in the D.C. subway, he was someone people may or may not have known, and he was playing out of context.

Joshua Bell’s incredible music fell on deaf ears. In the eyes of passersby with a built-in agenda and time constraints to catch a subway, he was no better nor worse than the fiddle players who leave a hat or a violin case on the ground for gratuities of pity or generosity. Almost nobody knew they were walking past one of the most talented musicians in the world.

Eyal excuses the people by saying: “The mind takes shortcuts informed by our surroundings to make quick and sometimes erroneous judgments.”

That’s why when you have something important to say, or you want to make an impact with your product or artwork, put yourself and your image in context. Each painting tells a story. A poor composition will lead people on to another painting, your article won't be read, and your product may not be sold if they are not relevant to participants.

Exposure is good. Many remarkable musicians and artists do free concerts in the park, or show their artwork for a good cause. Tell your story in pictures, in dance, and in words. Tell your audience what you’re going to talk about or do, show them later in action, and then summarize what you’ve shown them or told them about.

Put your life and your words in context. Make it relevant by drawing your viewers (or listeners) into your story and by giving them a reason to get involved. Think of audience interaction as a circle. The venue, the excitement starts with you. The story or the heart of your composition takes people and leads them through your scene. When participants complete their journey, you are waiting for them again to thank them for coming and inviting them to return.

The circle signifies completion. Not all roads lead to Rome as in the past, but the experience will leave a positive impression that may lead to future sales. As Joshua Bell discovered, it’s better to put your work in context (the proper setting) than to take people by surprise in a strange environment.

Of course, if you’re a complete unknown, entertaining people in a receptive corner of your world may be advantageous. Just be sure that your “debut” doesn’t get trumped by too many distractions.

"Baby Elephant" Palm Frond Mask from Queen Palm

The before is below. I was sure I could see a baby elephant in this woody find of nature.

Long ago, it was: “Let it all Hang Out!" Today they sing: “Let it Go – Let it Go!”

"Living the Dream" Valentine Card @ https://www.etsy.com/people/AnfinsenArt 

In the process of making goals and resolutions, I’m reading two books that I would highly recommend: The first is “Transform: Dramatically Improve Your Career, Business, Relationships and Life: One Simple Step at a Time” by Jeff Haden, a motivational style book filled with great suggestions. And the second is “Hooked: How to Build Habit-Forming Products” by Nir Eyal with Ryan Hoover that contains practical advice on how to make things happen.

For example, Jeff Haden directs: “Do little things differently.” We usually think our goals should be larger than life and that we need to “eat an elephant” in order to really accomplish anything. Precisely why we give up too soon and don’t fulfill our dreams leaving us feeling discouraged and disappointed.

But if we do small things first and enjoy a sense of accomplishment, we are more likely to keep going. Even better, if we try to do those “little things” in a different way, we may develop style and flare. We will stand out from the crowd. Haden’s theme is probably a new twist on the old “Think outside the box.”

"Flamenco Flamingo" https://www.etsy.com/people/AnfinsenArt 

Nir Eyal provides a real study guide, discussing the importance of devising a “trigger” designed to “hook” your audience/buyer into “Action” by offering “variable rewards” for their initial “investment” of time and money; all designed to increase “retention” (of customers) and get them into the buying or reading habit. Of course, the study is much more detailed than this, but you get the picture.

Most of us have allowed things to slide during the holidays, and now it’s time to get back to work! I know I’m dusting in places that haven’t been touched in weeks. Bits of glitter and pine are nestling into my carpets and will probably catch my eye for many weeks to come.

I’m intent on cleaning out the cobwebs in my head, the contents of my desk and the inside of my closets. Like Elsa in the Disney movie “Frozen,” I’m determined “To Let it Go – Let it Go” as I cleanse the house of clutter and excess. My jammed closets will finally get relief as this “saver and hoarder” is determined to purge or perish!

"Flamingoes in Love" https://www.etsy.com/people/AnfinsenArt

Always preparing for “hard times,” I hold on too tightly and too long to things that have already served their purpose. Even my older paintings have probably brought me to a higher skill level and deserve to be retired and given a fresh coat of paint and a new perspective.

I’m going to come to grips with what I am: an artist and a writer, and quit trying to be like every other woman I know. I’m me. Yes, I can be messy at times, and I’m not a fanatic housekeeper; but I sure do enjoy creating a new story or composition using colors I’ve never tried before or trying to express, in a new way, my passion for living. 

Whatever it is in your life that you’re trying to unleash and bring into focus, I hope you’re successful. At the very least, you should enjoy the process.

"Puppy Love" https://www.etsy.com/people/AnfinsenArt

“Let it Go” from the Disney Movie, “Frozen”