Give your Idea Context, and People will Get it

"Self-Portrait" 11 x 14 Pastel on paper, textured

Nir Eyal the author of “Hooked” How to Build Habit-forming Products discussed the importance of putting things in context. He tells the story of world-class violinist Joshua Bell who decided to play a free impromptu concert in the Washington D.C. Subway Station.

If you’ve ever bumped into someone and you know you’ve seen them before, but you can’t remember where, this is what Bell was up against. Bell regularly sells out venues in Kennedy Center and Carnegie Hall for $100 per ticket. But in the D.C. subway, he was someone people may or may not have known, and he was playing out of context.

Joshua Bell’s incredible music fell on deaf ears. In the eyes of passersby with a built-in agenda and time constraints to catch a subway, he was no better nor worse than the fiddle players who leave a hat or a violin case on the ground for gratuities of pity or generosity. Almost nobody knew they were walking past one of the most talented musicians in the world.

Eyal excuses the people by saying: “The mind takes shortcuts informed by our surroundings to make quick and sometimes erroneous judgments.”

That’s why when you have something important to say, or you want to make an impact with your product or artwork, put yourself and your image in context. Each painting tells a story. A poor composition will lead people on to another painting, your article won't be read, and your product may not be sold if they are not relevant to participants.

Exposure is good. Many remarkable musicians and artists do free concerts in the park, or show their artwork for a good cause. Tell your story in pictures, in dance, and in words. Tell your audience what you’re going to talk about or do, show them later in action, and then summarize what you’ve shown them or told them about.

Put your life and your words in context. Make it relevant by drawing your viewers (or listeners) into your story and by giving them a reason to get involved. Think of audience interaction as a circle. The venue, the excitement starts with you. The story or the heart of your composition takes people and leads them through your scene. When participants complete their journey, you are waiting for them again to thank them for coming and inviting them to return.

The circle signifies completion. Not all roads lead to Rome as in the past, but the experience will leave a positive impression that may lead to future sales. As Joshua Bell discovered, it’s better to put your work in context (the proper setting) than to take people by surprise in a strange environment.

Of course, if you’re a complete unknown, entertaining people in a receptive corner of your world may be advantageous. Just be sure that your “debut” doesn’t get trumped by too many distractions.

"Baby Elephant" Palm Frond Mask from Queen Palm

The before is below. I was sure I could see a baby elephant in this woody find of nature.

Next Time, Allow Yourself some Wiggle Room!

"Twitters and Twigs" 11 x 14 Oil on canvas / framed

When I ask a salesperson if they have any wiggle room, I’m really saying “Are you willing to make a deal?” I’m hoping he or she has the authority and the willingness to give me the best price possible and at a much lower cost than the current offer.

The tables are turned, of course, when I’m on the selling end and a client is paying me for a product or service. Wiggle room can be anything from extending a deadline to outlining expectations. The more information I can get about what is wanted, what is expected and when, the better I’ll be able to fulfill my obligations.

"Brown Thrasher in Sunlight" 16 x 20 mixed media

Having adequate time and space to complete a project is essential. Rushing either the execution or the required drying time may be hazardous if not fatal to the final outcome. Just because a customer demands something on a given date doesn’t mean it has to happen. Helping them adjust to realistic goals and objectives is part of your job as artist and director.

(Work in progress:  Florida Panther on woody palm frond; a mask when completed.)
I must conform the head to fit the constraints of the mask.
The porous wood drinks up paint like a sieve! It will require layers, and layers
of paint. The final coat will be varnish; inside and out.

Many businesses get into trouble when they over promise and under deliver. Explaining why things may take longer in the beginning saves a lot of hassle and stress. Clearly understanding a client’s vision and what they hope to achieve may alleviate unnecessary delays or revisions. It’s not just your reputation that’s on the line, but everyone else who has a part in the planning and decision making.

Honesty goes without saying. Integrity is the backbone of any company’s success. Positive feedback and repeat business are the lifeblood which ebbs and flows between capital expenditures and profits. It’s a balancing act between the needs of both owner and client.

(One of my mask models)

As I used to tell my children when I roped them into helping me stuff envelopes for my pet projects; “You scratch my back and I’ll scratch yours.” They soon learned that it was in their best interests to humor me now if they wanted a favor later. Reciprocal agreements make everybody happy.

The outcome of any negotiation should be a give and take of mutual need. If I don’t have to sacrifice profits and my standing as an artist, I’m more willing to work harder to provide you with the finished piece in time for your special anniversary or birthday. 

The customer, in turn, must plan far enough ahead to provide you with adequate time for completion. If the artist is always on the losing end, the final product suffers.

(Another one of my mask models)

Angry Florida panther. Golden eyes with green reflections.

Painting Perfect Hair is a Harebrained Idea

Work-in-Progress -- "First Daffodil" 16x20 acrylic on canvas

Imagine that – painting hair can be both difficult and satisfying. To illustrate:  my “work-in-progress” at this stage, simply looks messy. Finding the right color is also tricky. In my efforts to add lightness, my basic color turned somewhat gray, muddy even. I will have to rectify that with warmer tones.

Of course, there is no such thing as perfect hair or there wouldn’t be the expression “bad hair day!” If you study the way hair frames the face and falls, you’ll see that to get the hair right, you have to get the shape of the head in proportion first. Once you have that down, block in the shapes of dark and light hair that follows the contours of the head. The more uneven these light shapes are the better.

"With these Hands -- Love" 24x18 mixed media on canvas

The next step in the painting process is painting the strands of hair or the shapes of hair that stand out or seem separate. Texture comes last of all as you fill in the strands and shapes with the “illusion” or appearance of hair. Getting the right color and texture is a matter of practice, trial and error.

For some reason, I find painting texture easier on birds and animals than I do on people. Perhaps because I’m not quite so obsessed with getting every hair or strand of feather and fur right. The patterns must be correct, but the individual strands of hair, not so much. Capturing the sunlight glistening from hair and contrasting that with shadow makes the fur or hair look realistic.

"Raccoons at Sunrise" 16x20 acrylic on canvas

Because of the way people and animals move, their covering is constantly changing. Don’t worry that you don’t get it exactly like your initial photograph or drawing. As long as it looks realistic, it will ring true.

Sometimes a painting can get slightly off as we apply paint. Paint is malleable. It changes and moves depending on the tool or brush we use and the medium we choose.

 I use a ruler to see how much my painting has enlarged from the original drawing. Has the width on either side of the face changed from the hair to the outer eye? Has the width of the nose between the eyes changed? When these distances increase, the shape of the head will change and throw the hair proportions off as well.

Once you fix the proportions, the hair will begin to take shape and form. Some people are genius when it comes to hair. Don’t be upset that yours doesn’t fall into place as you think it should. Practice does make perfect. In order to move beyond self doubt and floundering, keep attacking the problem until you find a modicum of improvement. Learn from your mistakes and you will become a better artist.

"Day Dreams" 11x14 oil on canvas