What takes more Time? Creating or Marketing? When is Enough Enough?

"Belly Dancer" 11 x 14 acrylic on panel with beads

According to the experts, if you’re doing your job, you spend more time on marketing and social networking than actual creating. No wonder I’m always behind! Add to that computer problems, maintenance, inventory and you’ve set yourself up for failure.

But somehow it all comes out in the wash. You do what you have to do when you must. There’s no other way and little other choice. You keep plugging along finding ways to progress, to get attention, and to make connections.

I must admit networking has never been my strong suit. Grinding away hour after hour on social networks or advertising sites is not fun, at least for me. I find the payback is small and somewhat unmeasurable. If you decide to go all out, the costs may exceed your current income.

"Reggae Night" 18 x 24 acrylic on canvas

I know, “you have to spend money in order to make money,” (or so they say); but there is a limit. Eventually, financial reality rears its ugly head and demands its due. At some point, you have to pay the piper.

There are more people out of work than the government is willing to admit. I swear they fudge the numbers. Each week they come up with something and then revise it a few days later while no one’s watching. Our southern borders are so holey that most of the low-end jobs are taken by illegal aliens.

    

Those jobs used to be filled by college kids trying to earn tuition. Unable to find work, they are forced into borrowing money from the government. My own children are still paying on outstanding loans even though they’ve been out of school for more than 10 years.

We can’t keep bailing out the world’s people and its children. We are near twenty trillion in debt, and yet we offer protection, food, clothes, and goodies to everyone with a hand out, no matter where they are or where they come from. This endless train of money is a dream that will collapse. It is inevitable.

"Broken" 11 x 14 mixed media on canvas

I’ve always stressed doing whatever it takes to get ahead and be successful, but there comes a point when common sense must force you to ask the needed questions:

• Who is paying for this free-load of stuff?
• Where does the money come from?
• What will it cost you long-term?
• When the gravy train runs out, what then?
• If the government controls everything, how long before freedom goes?
• What has happened to other Socialist Countries over time?
• Wouldn’t you rather have a good job than no job at all?
• If the government takes most of your salary, what else can they take?
• When are you going to say enough is enough?

"Teach a man to Fish . . ." (Old Chinese Proverb)

"Fish Market" 24 x 18 acrylic on canvas

Silent Warriors, Mentors, and Friends

"Sandhill Cranes at Twilight" 24 x 30 Oil on Acrylic background

You know them. They are "silent warriors" who encourage and support you regardless of gain. Some people call them mentors; others call them friends. These guileless helpers get involved out of the generosity of their hearts.

They are the shoulders you cry on when things go wrong. They help you to see the best in yourself and ignore the negative. They give you hope. They help you stay on track and sometimes hold your feet to the fire.

"Sandhill Crane" 8 x 10 oil on acrylic

These silent warriors are you and me, and sometimes complete strangers put in our path to help us. They are humanity in all of its glory and imperfections. Warriors who give us courage to rise again when we are defeated and strength when we are weak. They help us see the truth when our eyes and our judgment may be impaired.

I hope you have a few warriors on your team; a life guard to reach out and pull you from your drowning thoughts. Someone to share your grief or your failures; your joys and successes.

Like angels, they come to us in a time of need and rescue us from ourselves. I have had several in my lifetime. Some who were not aware of the importance their words or actions were at the time. In their own way, they were my saviors; caring people who touched my life in profound ways.

Warriors may inspire you, warn you of danger, and ignite your creativity. They provide you with heightened self-awareness reminding you of all that is good and beautiful. They silently imprint their mark upon you and leave you better than you were before.

Who could ask for more? An important component in a joyful and successful life is gratitude. Giving thanks to those around you, praising God for the good that comes into your life enlarges your soul. Ingratitude, on the other hand, leaves you empty and alone. Gratitude is the best networking tool you have at your fingertips. It takes only a few words. If it comes from the heart it gives you a measure of authenticity.

(I love cranes and water birds so much,
I'm going to do another painting)
LOVE THOSE BIRDS!

These invisible threads accumulate over time and provide unforgettable connections. People always remember an insult or a slam, but they rarely forget a kindness or a compliment. They may not recall the specifics, but they will always feel good around you and want your association.

Authentic people are so rare these days. If you are true to your word and your actions, the accumulation of positive vibes will eventually result in success. 

Feedback is a measure of how well you are doing. Results are a physical manifestation of your efforts. The saying "what goes around, comes around," was said for a reason. It is true!

Beware! The Seagulls have Landed

In my last blog; I discussed the positives and negatives of different leadership styles. I’m going to continue that discussion. When running a business no matter how large or small, leadership is key to success. Whether your employees are relatives or part time helpers, your leadership provides direction, policy, and consistency.

Small business owners and entrepreneurs develop their own leadership styles. Several years ago, the term “Seagull management” became jargon for a boss who rarely made an appearance, but when he or she did, they “flew in, shit all over everyone, and then flew out.”

I’m sure we’ve all had bosses who fit that description. Rather than being helpful and open to suggestions, they dominate, make an appearance, and criticize and complain about what’s going on, even though they are never around to supervise and keep things on track.

We can laugh at this and appreciate the humor, but we must make sure that this isn’t us. The people we work with deserve to know that they are appreciated and needed for their efforts. It is far better to create a team that works together for the good of the business than an isolated group of people who feel at odds with one another.

Several years ago, I had a boss who was abrasive, domineering, and critical. No matter how hard I tried to be a good employee, he found fault with everything I did. He’d bark if I walked into his office while he was on the telephone, even though the message I quietly laid on his desk was important. He’d question my decisions and my work. I was constantly berated in front of others.

I must admit, I wasn’t singled out by any means. He barked and grumbled at everyone. He was absolutely the most disagreeable and bombastic person for which I had ever worked. After a year, I found another more suitable job. The poor man couldn’t keep employees, and he couldn’t seem to change.

Creative professionals require isolation in order to produce. They become team players in order to further their own self interests knowing that networking is paramount to their success. Even though creatives compete on some level, they also need each other to stay abreast of changing trends, to research information and interview people, to learn about new venues and opportunities, and to retain objectivity in their introverted profession.

We are all leaders. Whenever you represent your business, your product or your style, you become a leader. The traits of good leadership will build lasting relationships, increase sales, and validate your professionalism. Good leaders are also good followers. Flowing easily between the two roles is vital in building a network of friends, clients, and mentors.

Cut Yourself Loose -- Every which Way but Down

You’ve heard it before, and I’ll say it again: success is all about networking, networking, networking! The necessity of connecting the seller with the buyer and the advertiser with the consumer goes without saying. Plus your product must be available in as many different locations as possible.

I have an account on Zazzle where I’ve sold several small items and T-shirts from some of my drawings. The earnings are small, but it is gratifying to know that my cartoon characters are used and enjoyed.

Placing your artwork in several venues is not only smart, it’s vital to get your name out there. Making connections with as many people as possible is the only way to move your career along. I show on Etsy, Red Bubble, Fine Art America, and have two more sites in the works in addition to my blog.

Explore different sites, and place your articles and images where you get the most bang for your buck. I find the most difficult part is finding the time to paint or draw each day. Marketing takes a big hunk out of my week, and I’m sure out of yours, too. Without marketing, there are no sales, no exposure.

Like most artists, I have more ideas than I can ever paint. Storage is another problem: how and where to store your canvases and artwork so they are protected from the elements and from close proximity with other images. I’d love to hear your ideas!

 One solution is to have as many of your paintings in galleries and shows as possible. I keep a record of where each image is placed, its cost, and how long the painting will be at that location. Sometimes a venue may be long, such as a placement at a company or a restaurant. At other times, the venue is limited to one month. Keeping your artwork visible and active is essential if you want sales and exposure.

Membership in more than one Art League or with charitable organizations that use art to raise money provides more opportunity for visibility. I got an email a few days ago from one such gallery sponsoring a “membership show” in the coming month. Never let an opportunity slip from your grasp; work harder and smarter in order to have enough artwork in your inventory to participate.

Peddlers of Optimism and Hope

"Dainty Diva" 24 x 20 OIL on Canvas

New apps and sites are popping up everywhere. Each one promises to do more for your business than the last. I’ve tried them all. Most of them are free, at least in the beginning. The success of the app seems to be in proportion to how much you are willing to spend on your dream.

Many social networks are selling something that will make them richer while depleting your budget. Few deliver what they promise. Many of the sites I’ve tried have already petered out; unsuccessful in their attempts to make “the sale.” There’s always a gimmick or a hook to reel you in, but not enough to permanently keep you.

"Flash Dance" 16 x 20 OIL on canvas

What they offer is optimism and hope. “Try us and we’ll bring you oodles of customers.” “Try our service for 60 days and we’ll bring you 1,000 new hits.” If your hope is still there after 60 days, there’s a charge; but you may be willing to fork out a few dollars per month to keep your dream alive.

Peddlers of hope tie into our gullibility. They, too, have a dream but they’re counting on you to make it come true. So we bite! We take the bait and run with it, hoping that eventually we’ll make up for our losses. After all, “it takes money to make money,” or so we’ve heard.

"With These Hands -- Hope" 16 x 20 OIL on Acrylic underpainting

Our insecurities add insult to injury. We begin to believe the network hype. We’ve bought into it before when we try a new product or test a new theory. We’re sold when our hopes and our vulnerabilities meet at the tipping point. It’s like a global game of chance. You scratch my back and I’ll scratch yours. You follow me, I’ll follow you. You befriend me and I’ll befriend you. You look at my stuff and I’ll look at yours.

If we’re lucky, that rare interested person comes along and takes the time to look at our wares. They may even consider buying. A purchase here or there keeps our dreams alive, and we’re off chasing rainbows on the next latest and greatest app or social site.

"With These Hands -- Love" 24 x 18 OIL on canvas

Time is a valuable commodity. How we use it and where will determine our own personal success. Connecting with the appropriate online audience and with targeted customers is the key. 

We must be shrewd as well as friendly. We must learn to weigh the value of each opportunity. Otherwise we may end up spinning our wheels in a kaleidoscope of schemes and distractions.

Networking Plus Collaboration Equals Recognition

(Front Cover)

My oldest daughter, Pamela Torres, has written a middle-grade book. When she asked me to illustrate it, I was thrilled. Since she has given a sneak preview on her blog of the cover, I wanted to provide a link where you can view her description of the book: http://soimfifty.blogspot.com/

(Back Cover)

Pam also writes book reviews for middle-grade authors, and has a following of writers, authors and publishers. Please follow the progress of her book on her blog and the links she provides.

Collaboration adds another network of viewers and is a wonderful way to gain recognition and make connections. I have recently been asked for permission to use my painting: “With These Hands – Wonder” on the cover of “Natural Awakenings Magazine” in August. I’ll keep you posted on this opportunity.

"With These Hands--Wonder" 16x20 oil on canvas

In September, I’ll be one of the artists featured at Art for Acts Gallery in downtown Fort Myers. Part of the money from any sales goes to help abused women in the area by providing a safe harbor for wives, mothers and children. I’m proud to be a member of this Gallery.

I joined the “Pan American Alliance for Art, Culture, and Industry, Inc.”, and automatically became a member of the Art Council of Southwest Florida and connected with its associated members. This has opened doorways for shows, features, and juried contests. The greatest benefit is exposure to the community and networking opportunities with other artists.

Don’t be afraid to “put yourself out there.” After the first time jitters wear off, the excitement of participation and sales will boost your confidence. Instead of thinking “I’m not sure if I’m good enough,” say: “I think I can; I know I can” like “The Little Engine that could!”

You are capable of fulfilling your dreams. One step at a time, take each opportunity as it comes and prove to yourself that you’re competent, dependable, and capable. Like any good salesman, a person in the business of selling himself and his products or services soon learns that the word “no” isn’t so bad, after all. If that’s the worst thing that can happen to you, be mature enough to take it.

"Broken" 9x12 mixed media -- SOLD at a neighborhood Art Walk

Getting beyond “no” and realizing that you’re strong and capable is half the battle. From there, things can only get better! 

A Day of Networking, Culture, and Culinary Fun

Glenn Gunderson "Cypress Swamp #2" painted on wood

It’s always fun to try a new restaurant. Christof’s on McGregor has renovated one of the older homes in Fort Myers and turned it into a fine dining experience. They’ve modified the huge wraparound porch adding tables and chairs for an outdoor dining area. The front lawn and spreading oak trees provide shade for a new outdoor patio with tables.

Inside, wood floors and a classy interior create a sophisticated ambiance. Separate dining areas promote privacy, and a well-stocked inviting bar welcomes diners and encourages mingling and conversation. The food is excellent.

I met some women friends and we gathered in a separate dining area where we could actually hear one another. We discussed among other things portraits. People are always curious about my art and what kind of paintings I create

Deborah Mitchell, "Bearing Witness" mixed media

I had completed a drawing of one of the women’s two grandchildren a few years ago. She showed me their pictures and how they had grown. It was amazing that these teens still resembled the children I drew so long ago. The drawings seemed to come to life. It was a great networking lunch, and several women expressed interest in having a portrait done of a favorite pet or spouse.

"Day Dreams" (my granddaughter)

I love doing portraits. I enjoy including people in all of my paintings. Somehow, the canvas seems empty without them. I do want to do more landscapes, but I know I will always want to paint people or pets; living and breathing things that have a life of their own.

"Blonde Boy" (my grandson)

"Dainty Diva" (another granddaughter 'ballerina' )

After our luncheon, I popped into the Alliance for the Arts to see their latest sculpture exhibition. Again, the focus of the competition was to use either recycled materials or items from nature that could be incorporated into the artist’s work.