Feed the Hungry and Allow Others to Feed You

"India Rising -- the Found" mixed media on canvas

There are times in life when we nurture and feed others. And there are those dismal dark days in between when we are the needy ones. We hunger and thirst for the missing pieces in our lives, and we try to solve the puzzle of discontent and emptiness.

Perhaps it’s simply a desire for knowledge or perhaps the need to connect with another human being.  Whatever it is, we hope not only to discover what we’re missing, but to fill that empty abyss that gnaws at our organs and psyche. Like a tantalizing crumb dangling temptingly before us,  we can almost taste this mysterious ingredient. But before we can devour its lusciousness or feel its goodness on our tongue, it is gone.

"With These Hands -- Love" mixed media on canvas

Over the holiday, we saw a brilliant and moving film called: “The Book Thief;” written about one of the most interesting and grueling time periods in history: World War II. The character, a young girl named Leasle, gains the reputation of “book thief” because in order to satisfy her craving for knowledge and life, she must read. She must learn. She doesn’t steal books, she tells everyone; she only takes them for a little while and always returns them with added benefits.

The movie reminds us of the striking contrast between good and evil, and of the types of people who inhabit the earth: those who make choices that free their souls and shape their destiny in remarkable ways, and those who destroy whatever and whoever they touch through their black lifeless hearts.

"India Rising -- the Lost" mixed media on canvas

This movie inspired the title of my latest art show: “The Human Spirit – a Celebration of People and Places.” In almost all of my paintings, I try to emphasize the goodness and light that emanates from ordinary people doing small and simple things. The way they live their lives. The results of the choices they make.

"Prayer Circles" mixed media on canvas

If you’re in Fort Myers, Florida in December, I hope you can come. A reception will be held Friday evening, Dec. 6 from 7 to 10 p.m. at the Arts for Act Arcade Gallery on First Street, between Jackson and Hendry. I’ll be there with other displaying artists.

Arts for Act holds auctions and uses the commission from the sale of art to fund services for abused women and their children. Many local artists support this gallery and also participate as volunteers.  Please call 239-337-5050 for information or check out their web site at http://www.artsforactgallery.com 

"Reggae Night" acrylic on canvas

Cut Yourself Loose -- Every which Way but Down

You’ve heard it before, and I’ll say it again: success is all about networking, networking, networking! The necessity of connecting the seller with the buyer and the advertiser with the consumer goes without saying. Plus your product must be available in as many different locations as possible.

I have an account on Zazzle where I’ve sold several small items and T-shirts from some of my drawings. The earnings are small, but it is gratifying to know that my cartoon characters are used and enjoyed.

Placing your artwork in several venues is not only smart, it’s vital to get your name out there. Making connections with as many people as possible is the only way to move your career along. I show on Etsy, Red Bubble, Fine Art America, and have two more sites in the works in addition to my blog.

Explore different sites, and place your articles and images where you get the most bang for your buck. I find the most difficult part is finding the time to paint or draw each day. Marketing takes a big hunk out of my week, and I’m sure out of yours, too. Without marketing, there are no sales, no exposure.

Like most artists, I have more ideas than I can ever paint. Storage is another problem: how and where to store your canvases and artwork so they are protected from the elements and from close proximity with other images. I’d love to hear your ideas!

 One solution is to have as many of your paintings in galleries and shows as possible. I keep a record of where each image is placed, its cost, and how long the painting will be at that location. Sometimes a venue may be long, such as a placement at a company or a restaurant. At other times, the venue is limited to one month. Keeping your artwork visible and active is essential if you want sales and exposure.

Membership in more than one Art League or with charitable organizations that use art to raise money provides more opportunity for visibility. I got an email a few days ago from one such gallery sponsoring a “membership show” in the coming month. Never let an opportunity slip from your grasp; work harder and smarter in order to have enough artwork in your inventory to participate.

Peddlers of Optimism and Hope

"Dainty Diva" 24 x 20 OIL on Canvas

New apps and sites are popping up everywhere. Each one promises to do more for your business than the last. I’ve tried them all. Most of them are free, at least in the beginning. The success of the app seems to be in proportion to how much you are willing to spend on your dream.

Many social networks are selling something that will make them richer while depleting your budget. Few deliver what they promise. Many of the sites I’ve tried have already petered out; unsuccessful in their attempts to make “the sale.” There’s always a gimmick or a hook to reel you in, but not enough to permanently keep you.

"Flash Dance" 16 x 20 OIL on canvas

What they offer is optimism and hope. “Try us and we’ll bring you oodles of customers.” “Try our service for 60 days and we’ll bring you 1,000 new hits.” If your hope is still there after 60 days, there’s a charge; but you may be willing to fork out a few dollars per month to keep your dream alive.

Peddlers of hope tie into our gullibility. They, too, have a dream but they’re counting on you to make it come true. So we bite! We take the bait and run with it, hoping that eventually we’ll make up for our losses. After all, “it takes money to make money,” or so we’ve heard.

"With These Hands -- Hope" 16 x 20 OIL on Acrylic underpainting

Our insecurities add insult to injury. We begin to believe the network hype. We’ve bought into it before when we try a new product or test a new theory. We’re sold when our hopes and our vulnerabilities meet at the tipping point. It’s like a global game of chance. You scratch my back and I’ll scratch yours. You follow me, I’ll follow you. You befriend me and I’ll befriend you. You look at my stuff and I’ll look at yours.

If we’re lucky, that rare interested person comes along and takes the time to look at our wares. They may even consider buying. A purchase here or there keeps our dreams alive, and we’re off chasing rainbows on the next latest and greatest app or social site.

"With These Hands -- Love" 24 x 18 OIL on canvas

Time is a valuable commodity. How we use it and where will determine our own personal success. Connecting with the appropriate online audience and with targeted customers is the key. 

We must be shrewd as well as friendly. We must learn to weigh the value of each opportunity. Otherwise we may end up spinning our wheels in a kaleidoscope of schemes and distractions.

Connecting the Dots – Making Your Art Relevant

"Beach Buddies" mixed media on 16x20 canvas

I’ve talked about the importance of networking as you make your way in your career, and the importance of getting your artwork seen and your name recognized. But there’s another side of the networking coin that’s even more important. It’s called connecting.

What’s the difference you might ask? The focus of “connecting” is your audience. Who are you painting for? Do you paint only for yourself or do you have something to say? Who do you want to say it to? It’s all about finding your voice as an artist and connecting with your audience.

This takes networking, a critical step in marketing, to a whole new level. It means connecting with people in a new way, not just visually, but emotionally and intellectually. It’s about making your artwork memorable, recognizable, and desirable. It means connecting to your buyer.

"With These Hands -- Love" 18x24 oil on canvas; framed

This last step may take years for an artist to develop. What is it about you and your perceptions and attitudes about life that make you unique and different? How can you incorporate this originality into your voice so that you may connect with people? Do you want to make a statement or do you just want to paint pretty pictures?

I’ve asked myself that question many times. I watch what sells, and I know that a big part of it is painting pretty scenes with dynamic colors that catch a person’s eye, whimsy, or the décor of their living room. Sadly, this may make a sale, but unless there is something else to grab the mind and heart of the viewer, it is quickly forgotten in the stream of other things in life and other competitive art that grabs for attention.

"An Open Book" 16x20 mixed media on canvas

If we want to make our mark, our voice has to speak volumes about us as individual artists. Depth of soul, depth of character, and a unique perspective say as much about us on canvas as does the skill we use in applying paint, composition, and structure. Success and recognition come when we finally make that connection!

Featured Artist
Magal Nagar was born in New York, and at age 9 her family relocated to Israel. At the age of 18, Magal fulfilled her two-year Israeli military obligation, assisting with the operations of a kibbutz (communal settlement). It was during this period, inspired by nature in the rural mountain setting of Southern Israel, that Nagar found her gift and passion for painting. Indeed, through exploration with color, she had achieved her own intuitive, unique form of self expression and inner peace.  http://www.magalnagarart.com/categories.php